Tag Archives: bloggers

London Fashion Week AW12: Day 1

Posted on by Disneyrollergirl


Day one of London Fashion week is traditionally a bit of a soft launch but in reality yesterday was as busy as I have ever seen it. Clearly the days of the privileged few having exclusive access to the shows are over and you know what? It’s all for the good of the industry. Continue reading

Blogger successes: Style Salvage, Susie Bubble, Fashion Foie Gras and Liberty London Girl

Posted on by Disneyrollergirl


This has been quite the blogger achievement week. Yesterday saw the official on-sale date for the Six By 6 Bloggers shoe project with Farfetch (shout out to blog mates Style Salvage and Susie Bubble and blog acquaintance Face Hunter) while Wednesday was the launch of Emily Johnson’s Fashion Foie Gras For Coach blogger bag. Continue reading

Farfetch X Sixby6 Bloggers – the shoe challenge

Posted on by Disneyrollergirl


Blogger collabs are quite the thing now, aren’t they? I just had a call from a value retailer asking me to work with them but I don’t really do value fashion so had to pass, I think I may have even uttered the phrase ‘it’s not on brand’. Continue reading

Introducing Shaun Samson and Peroni Collaborazioni

Posted on by Disneyrollergirl


I’ve noticed a bit of a pattern. All the womenswear designers I’m most excited about at London Fashion Week started out in menswear. Margaret Howell began with a handful of shirts, J W Anderson with his neurotic boy outsider references and Sibling with their subversive man-sized cashmeres. Continue reading

Models with attitude part 2: Bip Ling for Forever 21

Posted on by Disneyrollergirl


So the new blogger-spokesmodel I mentioned last week? Bip Ling is the face of Forever 21, as it celebrates the opening of its third UK store. The three-floor London store opens at 360 Oxford Street on 27th July adding LA-style high street wares to the leggings and leotards of neighbouring H&M, Dorothy Perkins and French Connection stores.

As I mentioned before, the appeal of a blogger-model (Fashion Toast’s Rumi Neely has modelled for Forever 21 in the past) is they bring their personality, creativity and social networking savvy to the party. Multi-tasking Ling will not only be modelling for Forever 21 but also designing the windows. And probably Djing at the party, doing some vox pop interviews and covering the whole shebang on her blog.

Models with attitude

Posted on by Disneyrollergirl


An email just came in from a high street store announcing its new face for high summer and autumn/winter. Unfortunately, the news is embargoed til next week so I can’t name names but the model in question is a prominent UK blogger with attitude. Why is this interesting? Two reasons. One, it underscores the theory that models these days need more than good looks, they need personality. Models with attitude add extra energy to everything they do, they add their own stamp to the styling and make the pictures pop. Two, a blogger-as-spokesmodel is a pretty smart move on the part of the marketers. Bloggers have added value because they’re great communicators. They have a ready made platform to publicise the campaign – add together their blog, Twitter and Facebook followers and you have a pretty wide reach. (Hunter wellies obviously thought so when they signed up Liberty London Girl.) Bloggers also have entrepreneurial spirits so it will be interesting to see how the blogger-as-model trend develops. We’ve seen plenty of celebrities go from face-of to creator-of, let’s see if bloggers follow suit.

[Image credit: Karlheinz Weinberger]

Firenze4Ever part 2: Mulberry’s Tuscan tea party

Posted on by Disneyrollergirl

Far too much fun was had at the launch of Mulberry’s coffee table book on day 2 of Luisa Via Roma’s Firenze4Ever, where we played with the giant gold Mulberry bag, got tangled up in bag-shaped balloons and decorated our own sponge cakes. Continue reading

Firenze4Ever Part 1

Posted on by Disneyrollergirl

I was chuffed to bits to be invited to Florence for the weekend as a guest of Luisa Via Roma. Taking part in the third Firenze4Ever blogger event, I got to gad about the cobbled streets of Florence, hob-nob with some of my fellow bloggers from around the world, style my own shoot with the first drop of autumn-winter collections, and stuff my face with cake at Mulberry’s book launch tea party. Continue reading

Haul vloggers: the next target for fashion brands?

Posted on by Disneyrollergirl


Is it me or is anyone else obsessed with haul videos? What’s a haul video? It’s a vlogging phenomenon whereby (mostly) teenagers shop at the mall then go home and video themselves talking through what they bought. And, er…that’s it. But this simple concept is taking America by storm. Continue reading

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