Tag Archives: bloggers

Q&A: River Island’s brand director Farida Kaikobad discusses social media, the future of fast fashion and *that* blogger collection

Posted on by Disneyrollergirl


A few months ago, there was a big old hoo-ha when Fashion Editor at Large published a post about River Island’s blogger-inspired range. The range is part of the River Island AW12 collection and was presented during the press preview but there was a bit of an uproar from bloggers feeling they were being lumped together in a ‘blogger style’ of clashy prints and OTT ‘please-photograph-me’ accessories. The collection is now trickling onto the shop floor so to coincide, I emailed some questions to River Island’s brand director, Farida Kaikobad to find out how a high street brand puts its collections together in these crazy speedy-to-market times, how blogging and social media affects the brand and how that blogger range came about… Continue reading

*VIDEO*: Imagine Fashion featuring Disneyrollergirl

Posted on by Disneyrollergirl

If you’re not familiar with Imagine Fashion, let me enlighten you. The two-year-old video editorial site presents short films and interviews looking into the minds of fashion creatives – remember this one with Leila Menchari, who has dreamt up Hermes’ dreamy window displays for 35 years?

As part of its series ‘Creative Minds’, Imagine Fashion has featured probing interviews with Dennis Freedman, Susie Bubble, Scott Schuman and Constanza Pascolato. Oh and me (interviewed by Godfrey Deeny at the beautiful Couturelab store). Click here or watch below…

Susie Bubble’s yard sale yo

Posted on by Disneyrollergirl

A bunch of bloggers are holding a sale in Susie Bubble’s yard on August 11th. All the info below. There will be shopping. There will be food. There will be (I think) entertainment. Sounds good, no?

What’s all the hoo-hah about River Island’s ‘blogger-inspired’ collection?

Posted on by Disneyrollergirl


There has been quite the brouhaha over River Island showing a ‘blogger-inspired’ range to the press at its AW12 press day. Consisting of statement accessories and clothes (think texture clashing, fearless colourplay, bold prints, embellished everything) a few style bloggers have taken umbrage at being thought of as people who just throw on gaudy mis-matchy outfits to get attention from streetstyle photographers or other bloggers. To this I say, lighten up! Keep calm, keep your head down and carry on. River Island (and H&M with its forthcoming Anna Dello Russo collab) are just thinking commercially with this idea. Because to achieve this look (which I’d say is a particular experimental-eclectic blogger look than a general blogger look) you do need to buy things in multiples. So River Island, H&M et al will maximise on sales of say, a top, a bag and three necklaces, rather than just one piece. It’s smart business thinking innit!

Having missed the press day and the chance to appraise the AW12 collection myself, I asked River Island’s press office for their thoughts. Senior press officer Melissa Collins says, “the blogger story is representative of a look that’s interesting, exciting, not afraid to experiment, not afraid to try looks that break boundaries and to push limits and fashion forward. Bloggers are ambassadors of street style which has become such a key element of the fashion industry today. As a brand, we are defining what real people are wearing and we feel that bloggers are the voice of the real people.”

I think the debate is quite an interesting one as it does beg the question, where does style blogging go next? I’m sure this one will run and run and I wouldn’t be at all surprised to see the debate discussed further in Grazia next week…

Image: River Island Instagram

London Fashion Week AW12: Day 1

Posted on by Disneyrollergirl


Day one of London Fashion week is traditionally a bit of a soft launch but in reality yesterday was as busy as I have ever seen it. Clearly the days of the privileged few having exclusive access to the shows are over and you know what? It’s all for the good of the industry. Continue reading

Blogger successes: Style Salvage, Susie Bubble, Fashion Foie Gras and Liberty London Girl

Posted on by Disneyrollergirl


This has been quite the blogger achievement week. Yesterday saw the official on-sale date for the Six By 6 Bloggers shoe project with Farfetch (shout out to blog mates Style Salvage and Susie Bubble and blog acquaintance Face Hunter) while Wednesday was the launch of Emily Johnson’s Fashion Foie Gras For Coach blogger bag. Continue reading

Farfetch X Sixby6 Bloggers – the shoe challenge

Posted on by Disneyrollergirl


Blogger collabs are quite the thing now, aren’t they? I just had a call from a value retailer asking me to work with them but I don’t really do value fashion so had to pass, I think I may have even uttered the phrase ‘it’s not on brand’. Continue reading

Introducing Shaun Samson and Peroni Collaborazioni

Posted on by Disneyrollergirl


I’ve noticed a bit of a pattern. All the womenswear designers I’m most excited about at London Fashion Week started out in menswear. Margaret Howell began with a handful of shirts, J W Anderson with his neurotic boy outsider references and Sibling with their subversive man-sized cashmeres. Continue reading

Models with attitude part 2: Bip Ling for Forever 21

Posted on by Disneyrollergirl


So the new blogger-spokesmodel I mentioned last week? Bip Ling is the face of Forever 21, as it celebrates the opening of its third UK store. The three-floor London store opens at 360 Oxford Street on 27th July adding LA-style high street wares to the leggings and leotards of neighbouring H&M, Dorothy Perkins and French Connection stores.

As I mentioned before, the appeal of a blogger-model (Fashion Toast’s Rumi Neely has modelled for Forever 21 in the past) is they bring their personality, creativity and social networking savvy to the party. Multi-tasking Ling will not only be modelling for Forever 21 but also designing the windows. And probably Djing at the party, doing some vox pop interviews and covering the whole shebang on her blog.

Models with attitude

Posted on by Disneyrollergirl


An email just came in from a high street store announcing its new face for high summer and autumn/winter. Unfortunately, the news is embargoed til next week so I can’t name names but the model in question is a prominent UK blogger with attitude. Why is this interesting? Two reasons. One, it underscores the theory that models these days need more than good looks, they need personality. Models with attitude add extra energy to everything they do, they add their own stamp to the styling and make the pictures pop. Two, a blogger-as-spokesmodel is a pretty smart move on the part of the marketers. Bloggers have added value because they’re great communicators. They have a ready made platform to publicise the campaign – add together their blog, Twitter and Facebook followers and you have a pretty wide reach. (Hunter wellies obviously thought so when they signed up Liberty London Girl.) Bloggers also have entrepreneurial spirits so it will be interesting to see how the blogger-as-model trend develops. We’ve seen plenty of celebrities go from face-of to creator-of, let’s see if bloggers follow suit.

[Image credit: Karlheinz Weinberger]

Related Posts Plugin for WordPress, Blogger...