Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.
It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.
Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. (more…)
I can’t complain. London’s had one of the best and longest summers of recent years, with endless hazy sunshine stretching all through September. Utter bliss! But now it’s about cosying up and hunkering down and for many that means food, friends and family.
Just after London Fashion Week, I went to the launch of Sasha Wilkins’ (aka Liberty London Girl) clever new book, aptly called Friends, Food, Family. It’s full of Sasha’s legendary (if you follow her blog or tweets) comfort food recipes including triple-layer lemon cake, halloumi, avocado and chickpea salad, and fried gnocchi with mozzarella and tomatoes (yes, lots of veggie options). (more…)
What next for Valextra? It’s a shame Design Director Alvaro Gonzalez has left the building, I thought things were going so well. It’s still one of my favourite artisanal luxury brands though – any guesses who’s in next? (more…)
London Fashion Week kicked off with two buzzy new names. Faustine Steinmetz showed as part of New Gen with her first presentation, a clever exploration of couture and branding, set in the suitably arty ICA.
I’m so impressed by this young designer, whose obsession for hands-on labour and figuring things out results in mind boggling textile experiments. On display were denim-look jackets of polyester styled out like Shibori (“It’s not Shibori at all! I actually handpainted it, I just like that look,” Steinmetz told me), and a jeans-n-jacket combo made from unravelled layers of upcycled denim creating a tufty fringe effect. (more…)