Tag Archives: bloggers
My first introduction to German etailer Zalando came via Uslu Airlines make-up. Trying to find an online stockist for some nail polish a year ago led me to this multi-brand site that also sells a mind-boggling array of international fashion labels. Now, alongside the likes of Equipment, Filippa K, Moschino and Sonia by Sonia Rykiel, it also boasts its own in-house line, Zalando Collection. To celebrate the launch of the second collection I was flown to Berlin to co-host an event with Amlul and Lesmads. Continue reading
If you’re not familiar with Imagine Fashion, let me enlighten you. The two-year-old video editorial site presents short films and interviews looking into the minds of fashion creatives – remember this one with Leila Menchari, who has dreamt up Hermes’ dreamy window displays for 35 years?
As part of its series ‘Creative Minds’, Imagine Fashion has featured probing interviews with Dennis Freedman, Susie Bubble, Scott Schuman and Constanza Pascolato. Oh and me (interviewed by Godfrey Deeny at the beautiful Couturelab store). Click here or watch below…
A bunch of bloggers are holding a sale in Susie Bubble’s yard on August 11th. All the info below. There will be shopping. There will be food. There will be (I think) entertainment. Sounds good, no?
There has been quite the brouhaha over River Island showing a ‘blogger-inspired’ range to the press at its AW12 press day. Consisting of statement accessories and clothes (think texture clashing, fearless colourplay, bold prints, embellished everything) a few style bloggers have taken umbrage at being thought of as people who just throw on gaudy mis-matchy outfits to get attention from streetstyle photographers or other bloggers. To this I say, lighten up! Keep calm, keep your head down and carry on. River Island (and H&M with its forthcoming Anna Dello Russo collab) are just thinking commercially with this idea. Because to achieve this look (which I’d say is a particular experimental-eclectic blogger look than a general blogger look) you do need to buy things in multiples. So River Island, H&M et al will maximise on sales of say, a top, a bag and three necklaces, rather than just one piece. It’s smart business thinking innit!
Having missed the press day and the chance to appraise the AW12 collection myself, I asked River Island’s press office for their thoughts. Senior press officer Melissa Collins says, “the blogger story is representative of a look that’s interesting, exciting, not afraid to experiment, not afraid to try looks that break boundaries and to push limits and fashion forward. Bloggers are ambassadors of street style which has become such a key element of the fashion industry today. As a brand, we are defining what real people are wearing and we feel that bloggers are the voice of the real people.”
I think the debate is quite an interesting one as it does beg the question, where does style blogging go next? I’m sure this one will run and run and I wouldn’t be at all surprised to see the debate discussed further in Grazia next week…
Image: River Island Instagram
Day one of London Fashion week is traditionally a bit of a soft launch but in reality yesterday was as busy as I have ever seen it. Clearly the days of the privileged few having exclusive access to the shows are over and you know what? It’s all for the good of the industry. Continue reading
This has been quite the blogger achievement week. Yesterday saw the official on-sale date for the Six By 6 Bloggers shoe project with Farfetch (shout out to blog mates Style Salvage and Susie Bubble and blog acquaintance Face Hunter) while Wednesday was the launch of Emily Johnson’s Fashion Foie Gras For Coach blogger bag. Continue reading
Blogger collabs are quite the thing now, aren’t they? I just had a call from a value retailer asking me to work with them but I don’t really do value fashion so had to pass, I think I may have even uttered the phrase ‘it’s not on brand’. Continue reading
I’ve noticed a bit of a pattern. All the womenswear designers I’m most excited about at London Fashion Week started out in menswear. Margaret Howell began with a handful of shirts, J W Anderson with his neurotic boy outsider references and Sibling with their subversive man-sized cashmeres. Continue reading