Tag Archives: bloggers

River Island’s blogger-led denim campaign

Posted on by Disneyrollergirl

Chiara-Ferragni-River-Island

River Island loves bloggers so it’s tapped some of its favourites to model its latest denim. Why this works? Because these super-bloggers will naturally share the shots on their own multi channel platforms, thus spreading the message far and wide. (It’s an international affair – amongst the bloggers are Italian Chiara Ferragni from The Blonde Salad, Australian Jessica Stein of Tuula Vintage and Spanish Gala Gonzalez from Amlul). Continue reading

On bloggers and the changing face of fashion week

Posted on by Disneyrollergirl

New York Fashion Week is in full swing and London editors are gearing up for LFW which is three days away. With IMG and various New York designers rethinking their blogger strategy, the conversation continues to rage around the current and future role of fashion weeks and their associated ‘circus’.

I took part in a panel discussion on this very subject a couple of weeks ago with WGSN. We did it as a live Google Hangout and the panel also included Quynh Mai, founder of digital agency Moving Image & Content, WGSN’s senior arts editor Elle Hankinson, Fashionista’s editor-in-chief Lauren Indvik, and was hosted by WGSN’s senior digital media editor, Rachel Arthur. Continue reading

Ask Alison: The Shazamification of fashion

Posted on by Disneyrollergirl

MuseStyle

This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…

Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.

Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading

Quote of the day: Sean Cunningham

Posted on by Disneyrollergirl

Sean-Cunningham-Because-magazine

“We are either stuck behind a rope or have to compete with snotty-nosed kids who get in your way as they shoot crap on their iPhones”
Sean Cunningham, because magazine

Fascinating insight on the trials and tribulations of the backstage Fashion Week photographer in this story by Camilla Morton

Zara embraces tastemakers with social commerce campaign

Posted on by Disneyrollergirl

Zara-Pictures-tastemakers-Yasmin-Sewell

The latest retailer to tap tastemakers’ own style to showcase its wares is Zara. On its site under ‘Pictures‘ is a Tumblr-style cascade of lovely lifestyle images featuring Yasmin Sewell, Cate Underwood, Caroline De Maigret and Sofia Sanchez Barrenechea. Plus street style shots from Roy Of The Street and Citizen Couture. Continue reading

I’m on the BFC’s new blogger panel

Posted on by Disneyrollergirl

BFC-bloggers-panel-Disneyrollergirl-LFW

The British Fashion Council has been doing innovative things for Fashion Week for the past few years, including installing those Vodafone phone chargers on the front row, live streaming most of the shows and initiating numerous consumer-focussed Fashion Week projects (have you seen the Oxford Street flags?).

I’m happy to be part of the latest one, a relaunch of the BFC blog portal and a brand new bloggers panel. Continue reading

The Meaning of Things at The Gilbert Scott

Posted on by Disneyrollergirl

Gilbert-Scott-Kitchen-Table 4

What do you get when you gather a handful of fashion and beauty bloggers and editors around the chef’s table at The Gilbert Scott brasserie, accompanied by gin cocktails and a different wine with every course? A long and rather merry debate is the answer.

Three weeks ago, I hosted an evening at ‘the kitchen table’ of The Gilbert Scott, part of the wonderfully gothic St Pancras Renaissance Hotel in King’s Cross. Renovated in 2011 from George Gilbert Scott’s original Midland Grand Hotel, it’s one of London’s most dramatic landmarks. Continue reading

What’s with all the pampering suites at Fashion Week?

Posted on by Disneyrollergirl

Fashion Month seems to have reached an interesting sweet spot of industry and consumer focus. The public has proved just how much it loves to be part of the LFW experience – not just watching the live streams, but actively commenting, sharing and shopping. This we know, but I felt it more keenly than ever this season, due to bigger efforts made to share via technology (hello Topshop ‘be the buyer’ app, Burberry Beauty Booth and Matthew Williamson Vine videos). Continue reading

Six years of blogging – the changing landscape

Posted on by Disneyrollergirl

Well who’d have thunk it? Six years ago today, I started a fashion blog. This very one, in fact, albeit on a Blogspot platform with a slightly clunky white-text-on-black-background layout. If you scroll back far enough, you can see my early posts; embarrassing though they are, I’ve not deleted them as it’s good to remember the journey.

My six year anniversary coincides with a pithy New York Times T Magazine story by Suzy Menkes lamenting the blog mob and the changes in fashion media and critiquing. Do read it, it’s certainly thought provoking. Alas, Menkes does come across as slightly jaded in her disapproval. Flagging up the common practice of ‘bloggers’ (read: the Fashion Week style blogger elite) who get photographed in next season’s looks, often gifted by designers in exchange for coverage, she reminds us that real reporters don’t play the gifting game (or ‘bribery’ as she puts it). It’s a funny one I admit. On the one hand, why not help give young designers exposure by wearing their clothes, if it will give them a leg-up and boost your visual presence as well? On the other hand, when the pre- and post-show peacocking starts to get more attention than the shows themselves, then that clearly signals a change in how things are working. Is it dumbing down though? or is it just an evolution in how fashion is seen and consumed now?

Six years ago, no-one even considered any of this stuff. As a phenomenon, it simply didn’t exist yet. Instagram didn’t exist, Vine didn’t exist, Twitter was in its infancy and Anna Dello Russo was just another jobbing fashion editor. How would fashion have weathered the recessions were it not for fashion blogs, Fashion Week street style and the powerful role they played in opening up the fashion industry to the masses? More pertinent still; where will fashion, blogging and the street style strutters be in another six years time? I guess that’s for us to witness, while documenting the process…

Thanks for the last six years of support!

Image: Stefania Yarhi/Textstyles – NYT

UK Vogue launches Miss Vogue: Why this is interesting…

Posted on by Disneyrollergirl


The Twittersphere went mental last Friday, at UK Vogue’s announcement of the forthcoming launch of Miss Vogue (first issue to be sold with the June Vogue). I’m thrilled too. I love Vogue, I love Teen Vogue, I love teenagers, I think I’ll like Miss Vogue. But from a news point of view, this is why it’s interesting…

1) It’s youth-focussed
My background is in teen mags. I had the funnest time of my life working in the ‘young women’s market’ but towards the end, we found young people just weren’t buying our magazine. Or any teen mag. J17, Elle Girl, Sugar all tried to last in print but couldn’t. Partly because we found that teenagers just read their mum’s mags (Grazia, Heat, Vogue) or weren’t reading magazines at all, they got all their information online.

2) It’s a print mag
Magazines are dying! Oh no they’re not! Vogue launching a new print magazine is news indeed. I always maintain that young people don’t have the ‘nostalgia’ of print and instinctively gravitate to online, especially now with such incredible mobile platforms. If Vogue is launching a magazine for young people, I’m sure the package will include web and mobile apps. But I really hope they can prove that young people are interested enough in print too.

3) It’s a new launch
You’d think the fashion content market was saturated by now, especially with all the blurring going on between editorial publications and commercial publications. With ASOS, H&M and Topshop all regularly producing excellent, free magazines, what more can Miss Vogue possibly have to offer?

I guess the important thing here is Authority. I’ve just been watching this great 2000 documentary on Anna Wintour in which she maintains that Vogue stands for excellence. Vogue is known as the authority on fashion – even now.  And as the media and fashion worlds have become democratised, suddenly everyone has a voice and a point of view. While other young women’s magazines like Look and Company have embraced bloggers and readers’ input, Vogue is still very much about the editors’ view. And I think there is still a place for that. Maybe more so than ever before.

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