So have you been wondering how my 3X1 custom jeans turned out? Well I hope you like details because there’s a lot to take in. After my appointment at Selfridges with the 3X1 team at the beginning of August in which they let me modify their W2 Boyfriend jean with my choice of denim, thread, pocket details, buttons and zips, I took delivery of the finished article four weeks later. Like my Smythson experience, the choice was quite overwhelming at the time but the results are nothing short of superb. (more…)
More on the denim personalisation front. Last weekend I spent a happy hour at Selfridges playing with denim swatches, buttons, rivets and zips to build my own version of 3×1 boyfriend jeans. The New York-based denim brand owned by Scott Morrison (founder of Paper, Denim Cloth and Earnest Sewn) sells its RTW jeans at Selfridges’ Denim Studio (which you can read all about here), but for three days only was also offering its custom service to London denim heads.
I chose my favourite cut of jeans, then configured the best denim, thread colour, pocket style, rivets, buttons and zips to make them up in. It was a truly indulgent experience. (My jeans should arrive in three weeks from the 3×1 denim factory in New York).
Not quite as intensive but still a fun self-branding service is the monogramming that’s being offered by MIH jeans and Mother Jeans. Both use traditional hand monogramming to stitch initials onto a new pair of jeans.
For your monogrammed Mother denim, head to Selfridges Oxford Street’s Denim Studio this weekend only, where you chosen Mother jeans will be embroidered free of charge while you wait (roughly 30-40 minutes depending what you have done). For your MIH Hawthorne & Heaney embroidered jeans, order the ones you want online and follow the instructions. Your monogrammed jeans should be delivered in two weeks.
Shock confession: in six years of freelancing I haven’t had a business card. The shame! I’ve somehow survived on the dual methods of LinkedIn requests and pitiful scraps of Moleskine paper but that only gets you so far. Much better, I decided, to step things up and investigate the process of designing and printing bespoke business cards. Not just any business cards you understand, but the ultimate in luxury and elegance – Smythson’s copperplate printed cards.
Here’s the thing: we’re all self-branders now. From bloggers to entrepreneurs, to graduates, to CEOs, how you present yourself is everything. (more…)
I literally can’t keep up with all the menswear retail goings-on in London this autumn. Just opened in Knightsbridge is another shiny new Burberry store (above), this time focussed on menswear. Craftsmanship and technology are given equal attention, with the store itself built by British stonemasons, carpenters, cabinet makers etc and over 50 speakers and 100 screens installed to engage the customer with digital experiential content. (more…)