Berluti

THE DRG STYLE INDEX: Tiffany, Theory, Berluti, Acne Studios



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. TIFFANY TARGETS TEENS

Tiffany targets teens and millennials with a Snapchat lens and geo filter
Forbes published a must-read article last week about the feelgood and experiential factor of social media. (Read it HERE.) Tiffany has been tapping right into this on Snapchat, most recently with its Snapchat lens, the first by a luxury brand. For one day it let users pop its #lovenotlike filter (which includes Tiffany hearts as eyes) over their pictures in a bid to engage its younger fan base. (more…)



Paris Fashion Week Menswear SS13: Berluti



My first men’s Paris Fashion Week was a wheeze of shows, presentations, exhibitions, parties and a tiny bit of shopping. Plus lots of people-watching outside cafes, drinking coffee and wafting pretend cigarettes. One of the most impressive presentations was the Berluti event in the lush Jardin du Palais Royal, I mean just look at the photos… (more…)