svs-games.com

beauty

Haul vloggers: the next target for fashion brands?




Is it me or is anyone else obsessed with haul videos? What’s a haul video? It’s a vlogging phenomenon whereby (mostly) teenagers shop at the mall then go home and video themselves talking through what they bought. And, er…that’s it. But this simple concept is taking America by storm. (more…)



Nails Inc x Diet Coke




If anyone ever asks my top 5 brands I can reel them off in under 5 seconds. Sony, Gap, Disney, Levi’s, Coke. Easy.

Sony was really cool when I was growing up (hey, they invented the Walkman and had a great logo). Even though their products got less reliable over the years I still have an allegiance to them, I can’t help it. Maybe it’s because Big Audio Dynamite wrote a song about them.

Gap is just a brand I love the idea of. Great American classic wardrobe staples and their ad campaigns are always so beautifully produced. Plus, I have just found the perfect ankle length chinos I’ve been looking for all my life. Disney? Well, duh, can I just say Mickey Mouse? What other reason do you need? Levi’s – again, all about American heritage. I love everything this brand stands for, it’s a nostalgia thing. And finally, Coke. It’s weird, even when I hear bad things about the brand, all I can think about are the red and white colour combo, the iconic logo, the even more iconic bottles and those brilliant ad campaigns.

And now, Nails Inc has collaborated with Coke to launch the Diet Coke City Collection of nail polishes. WTF has Diet Coke got to do with nails? Not a lot, but I really don’t care. I’m not even a Nails Inc fan but I will be making it my business to nab one of those ruby red bottles. That’s the power of the brand for ya.

The Nails Inc Coke set is available from Boots between now and 30th June, free when you buy two 500ml bottles of Diet Coke from selected Boots (subject to availability).


Diesel does dayglo




Exciting news just in this week that my blog buddy Sophy Robson is doing the nails for Jeremy Scott at LFW. There is definitely a nail thing going on in London right now, and no event is complete without its nail artists in situ. Last week I was tempted down to the Diesel Flash for Fun launch (its glow in the dark collection that lands next month), not by free jeans and tees but by a free day-glo manicure courtesy of WAH Nails.

Not only were the nail artists sweet and super-creative (no French manicures here) but something about the whole shebang with the little toy-like plastic fans on the tables (to dry the nails) and general hubub made the event far friendlier than your average hifalutin fash bash. Well, that and the fact it was held at the Dalston Superstore.

In the basement you could see the clothes in action, glow-in-the-dark stitched jeans reminding me of Helmut Lang’s 1990s reflective dresses and trousers – *looks off wistfully into the middle distance* – anyone else remember these? But truly, the most fun was had upstairs where you couldn’t move for fash-bloggers – Isabelle O’Carroll, Fred Butler, Jaiden James and Rasharn Rva included. Honestly, the only fash-blogger missing was Miss Sophynails herself!


[Nails pics: WAH Nails]



Quote of the day: Sharmadean Reid



“There is nothing better than looking down at your perfectly manicured/painted/bejewelled hands and feeling like an expensive bitch – much cheaper than a 2.55”
Sharmadean Reid, nail artist and fashion consultant whose nail salon, WAH Nails has just opened in Dalston. Read more here