It takes a lot to get me to an 8.30am press launch, but the addition of seven new boutiques to the HarrodsSalon de Perfums did the trick. Joining the original ten boutiques, this 6th floor haven is a destination for serious scent seekers.
Let’s talk personalisation and experience, two big lifestyle trends that are a gift to luxury retailers. At Harrods they’re expected by wealthy overseas customers, who demand excellence and uniqueness from every visit. With bricks and mortar retail struggling overall, it’s the ‘wow’ experiences that get people talking and – crucially – returning for more. (more…)
Isn’t perception a fascinating thing? I perceive Chanel beauty as a classic brand, so when I’m presented with anything slightly off-piste it’s not too scary as it’s always done with such finesse and elegance I don’t feel like I’m being tipped out of my comfort zone. (more…)
Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands and industry stories currently buzzing on my radar…
1. WHAT TO BUY FROM UNIQLO X J.W.ANDERSON
Uniqlo unveiled its J.W. Anderson LifeWear collaboration last week, which will launch with 33 pieces in September in the U.K. My guess is that the menswear will sell better than the women’s and those ruffle skirts will get left on the rail. I love the tartan Ultra Light Down Jacket as a vivid insulation piece to wear under another layer. (more…)
Christmas in July at Jo Malone London is always an unexpected treat. You just never know what you’re going to get. I mean, would you have predicted pop-art colours and a candy pink perfume bottle for Jo Malone Christmas 2017?
There’s a reason for the cacophony of colour and that’s because Jo MaloneLondon has worked with Jonathan Saunders on the creative concept. (more…)