augmented reality

Wired Retail 2017: 5 future trends for digital shopping



burberry augmented reality app illustrated by Danny Sangra

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON FARRINGTON, as she unpacks five key takeaways from this year’s Wired Retail conference, and how they will change your future digital shopping habits.

I’ll take the world of visual-culture and discovery-commerce over voice-activated replenishment shopping – thank you. The former feels like a fun Instagram Stories fuelled shopping spree, while the latter sounds like a boring, but necessary automated shopping list. Both have a place in the current online marketplace (more…)



The genius of Harper’s Bazaar’s fashion-music-supermodel sandwich




It’s a long time since I got this excited about a magazine cover but Harper’s Bazaar UK has done it for me. A few months ago, there was a flurry of excitement on Twitter as editor Lucy Yeomans dropped hints about a groundbreaking Harper’s cover shoot she had been on. Duran Duran was mentioned, supermodels were mentioned and, well, that was enough to pique my interest*. (more…)