Asos

What Asos did next – get ready for the ‘new in’ app



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There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. (more…)



THE DRG STYLE INDEX: WANT LES ESSENTIELS DE LA VIE; MAC X BROOKE SHIELDS; DIET COKE X ASOS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. WHAT WOMEN WANT

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Get ready for another stealth-luxe handbag line, this one’s coming from WANT Les Essentiels de la Vie. The minimalist menswear accessory brand now has a women’s leather range, currently on sale exclusively at Barneys. “Our female fans have been egging us on to unleash this for a long time. There was definitely a pent-up demand for it,” co-founder Byron Peart told Style.com. (more…)



A VIP tour at ASOS HQ



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Running a fast fashion empire is a tough old task! Aside from the sheer volume of product to be managed, there’s the competition to worry about, not to mention the cheap labour issues and carbon footprint headaches that entail from manufacturing overseas.

ASOS is one fast fashion company that’s tackling these issues in interesting and highly profitable ways. Last week I spent an insightful afternoon drinking in as much info as I could on a personal tour of its Stitching Academy, its brand new design studios, plus the infamous photo studios at ASOS HQ in Camden… (more…)



OMG, have you seen Anna Sui’s Disney make-up!



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This could well be the cutest beauty packaging of the year. Anna Sui’s Minnie Mouse nail polish bottle, bow palette and lipstick are quite gobsmacking. And in the case of the lipstick, almost ununsable. I mean, smoosh that bullet into your lips? Way to ruin the effect! (more…)