Tag Archives: Asos
Running a fast fashion empire is a tough old task! Aside from the sheer volume of product to be managed, there’s the competition to worry about, not to mention the cheap labour issues and carbon footprint headaches that entail from manufacturing overseas.
ASOS is one fast fashion company that’s tackling these issues in interesting and highly profitable ways. Last week I spent an insightful afternoon drinking in as much info as I could on a personal tour of its Stitching Academy, its brand new design studios, plus the infamous photo studios at ASOS HQ in Camden… Continue reading
This could well be the cutest beauty packaging of the year. Anna Sui’s Minnie Mouse nail polish bottle, bow palette and lipstick are quite gobsmacking. And in the case of the lipstick, almost ununsable. I mean, smoosh that bullet into your lips? Way to ruin the effect! Continue reading
Dress, Just Cavalli///velvet trousers, Gerard Darel///trainers and socks, Nike
CLICK ON THE LINKS TO SHOP THE SHOOT
I was just too damn slow to nab the Filippa K MA1 lookalike that I blogged about last year. But the gods are smiling on me as MA1 originators Alpha Industries has announced an exclusive with ASOS. Continue reading
This winter I did really well on the jumper front so for now I can ease off on the knitwear buying. That said, I’m very drawn to Stella’s fruit salad chevron stripes and these Maria La Rosa socks. For tapping into the big 60s monochrome story, Motel’s block-striped top will come in very useful, both with tailored skirts (like Carven’s lush poppy red one) and boy fit jeans. Its loosely cut proportions are very flattering and the zip at the back makes it slightly more dressy. While the skinny cigarette heel is making a huge comeback, chunky heels and flatforms are still best for everyday city living – preferably dipped in silver or gold…
ABOVE LEFT TO RIGHT:
TOP: Stella McCartney top; Giorgio Armani Cheek Fabric; Marni shoes
MIDDLE: Olympia Le Tan book clutch; Motel top; Nina Peter gloves
BOTTOM: Maria La Rosa socks; Carven skirt; ASOS flatforms
As a self-confessed knitwear addict, aw12 is looking most exciting – may I draw your attention to Rochas and Acne for starters? I’m also happy to see so many kilts and mid heels appearing – possibly the after-effects of our Jubilee summer. For the August-to-September transition, I like this Chanel ‘Holiday’ nail polish – an optimistic all-year-round shade that looks like summer in a bottle.
ABOVE LEFT TO RIGHT:
TOP: Astley Clarke earrings, £40; Asos bag, £75; Rochas cardigan, £705
MIDDLE: Chanel nail polish, £18, Burberry Brit kilt, £232; Valentino shoes, £409
BOTTOM: Acne jumper, £190; Kenneth Jay Lane earrings, £49.99; PAM bag, £69
Straight off the plane from New York, 20 year old model Chelsea from M&P Models was the second in my Models From Elsewhere series. This sunny, Carolina-born dancer hosted us in her tiny King’s Cross flat, did cartwheels on demand and waxed lyrical on her love of dancing, vintage and Asos… Continue reading
Some digital fashion snippets that have caught my attention…
TOPMAN LAUNCHES ONLINE MAGAZINE
Topman’s digital zine, Generation launched last week. It’s an eclectic mix of culture and style and from my first look doesn’t seem to be about pushing product, it’s purely content driven. I find it a bit too visually chaotic but I like the variety of content. Continue reading
And remember the CeCe Toppings Peter Pan collars I gushed about two weeks ago? You can buy them in the UK now. Thanks to the wonders of the internet, I hooked up CeCe Toppings with The Style Director (a new site I have been working with) and you can choose between the round and pointed collars in white.
What is the deal with the Michael Kors watch phenomenon? Everywhere I look there’s another small wrist encircled by an oversized gold Kors disc. Beauty PRs and fashion assistants absolutely love them, as do twenty-something city girls. Continue reading