Tag Archives: Asos

What Asos did next – get ready for the ‘new in’ app

Posted on by Disneyrollergirl

10 Asos-ss15-press-day

There’s no denying that Asos has had a tough year this year, with younger, sexier, leaner upstarts snapping at its heels (hello Missguided and Boohoo). But it’s fighting back for SS15 with some excellent product and clever customer service initiatives. What does the Asos girl want? Newness. When does she want it? All the time. And so Asos is launching ‘New In’, a new Tinder-like app that let’s you swipe yay or nay to the Asos new-in feed, adding your choices to your profile. It cuts away all the clutter, leaving you with only the freshest product deliveries. (You’ll have to wait a little longer though, it doesn’t launch for a few weeks.)

Another thing I discovered at the Asos press day last week was its innovative approach to personal shopping. It has recruited its personal styling team via a combination of their own personal style, styling ability, social feed and dedication to customer service. It makes sense to the Asos customer, who will follow a particular ‘personal stylist’ because they love their aesthetic. Each stylist is set up with their own Asos-approved Pinterest, Twitter and Instagram profiles to engage their followers to the max. The direct and converstional contact of Instagram is a decidedly more engaging tool that traditional methods of enquiry like email, and feels suited to the instant-info expectations of today’s young online shopper. Plus, UK shoppers can choose their favourite stylist for one-to-one shopping advice via the online stylist’s chat feature.

For next season, the product is looking great too. Most impressive are the romantic structured dresses adorned with lace, embroidery and applique. There’s also a good dose of raw-edged denim (90s references will run and run) and jewellery is going strong with delicate single earrings proving to be the ear cuff of SS15…

8 Asos-ss15-press-day
5 Asos-ss15-press-day
4 Asos-ss15-press-day
9<br />
Asos-ss15-press-day
Asos-stylist
Asos-ss15-press-day
6 Asos-ss15-press-day
Asos-stylist-felicity
3 Asos-ss15-press-day
7 Asos-ss15-press-day
Asos-stylist-megan
2 Asos-ss15-press-day

WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Navaz Batliwalla/Disneyrollergirl; Instagram

THE DRG STYLE INDEX: WANT LES ESSENTIELS DE LA VIE; MAC X BROOKE SHIELDS; DIET COKE X ASOS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. WHAT WOMEN WANT

WANT-Les-Essentiels-de-la-Vie-womens

Get ready for another stealth-luxe handbag line, this one’s coming from WANT Les Essentiels de la Vie. The minimalist menswear accessory brand now has a women’s leather range, currently on sale exclusively at Barneys. “Our female fans have been egging us on to unleash this for a long time. There was definitely a pent-up demand for it,” co-founder Byron Peart told Style.com. Continue reading

A VIP tour at ASOS HQ

Posted on by Disneyrollergirl

1 asos-design-studio-stitching-academy-disneyrollergirl

Running a fast fashion empire is a tough old task! Aside from the sheer volume of product to be managed, there’s the competition to worry about, not to mention the cheap labour issues and carbon footprint headaches that entail from manufacturing overseas.

ASOS is one fast fashion company that’s tackling these issues in interesting and highly profitable ways. Last week I spent an insightful afternoon drinking in as much info as I could on a personal tour of its Stitching Academy, its brand new design studios, plus the infamous photo studios at ASOS HQ in Camden… Continue reading

OMG, have you seen Anna Sui’s Disney make-up!

Posted on by Disneyrollergirl

Anna-Sui-Disney-Asos 2

This could well be the cutest beauty packaging of the year. Anna Sui’s Minnie Mouse nail polish bottle, bow palette and lipstick are quite gobsmacking. And in the case of the lipstick, almost ununsable. I mean, smoosh that bullet into your lips? Way to ruin the effect! Continue reading

Home Time

Posted on by Disneyrollergirl

1 Ella-emma-miranda-Moore-Disneyrollergirl
Split sleeve jumper, Won Hundred///White top, Me+Em///skirt, Phoebe English///socks and trainers, Nike
2 Ella-emma-miranda-Moore-Disneyrollergirl
Sweater, Nomia at the Shop At Bluebird///shirt, Peridot

3 Ella-emma-miranda-Moore-Disneyrollergirl
Sweater, Nomia at the Shop At Bluebird///shirt, Peridot///skirt, Just Cavalli///ring, Maria Nilsdotter

4 Ella-emma-miranda-Moore-Disneyrollergirl
Split sleeve jumper, Won Hundred///White top, Me+Em///skirt, Phoebe English///shoes, Topshop///socks, Nike

5 Ella-emma-miranda-Moore-Disneyrollergirl
Sweatshirt, Le Mont Saint-Michel at The Shop At Bluebird///Mesh skirt, BACK by Ann-Sofie Back///Shoes, New Balance at Urban Outfitters///socks, Nike

6 Ella-emma-miranda-Moore-Disneyrollergirl
Blue top, Won Hundred///stripe top, BACK by Ann-Sofie Back///skirt and shoes, Topshop///cuff, Three Floor

7 Ella-emma-miranda-Moore-Disneyrollergirl
Cardigan, YMC///skirt, ASOS///Lime slip dress, Ashish///mesh body, Bebaroque

8 Ella-emma-miranda-Moore-DisneyrollergirlSweatshirt, Le Mont Saint-Michel at The Shop At Bluebird///Mesh skirt, BACK by Ann-Sofie Back///Shoes, New Balance at Urban Outfitters///socks, Nike///legwarmers (on arms), Amanda Wakeley

9 Ella-emma-miranda-Moore-Disneyrollergirl
Dress, Just Cavalli///velvet trousers, Gerard Darel///trainers and socks, Nike

10 Ella-emma-miranda-Moore-Disneyrollergirl
Lime slip dress, Ashish///mesh body, Bebaroque///ring, Maria Nilsdotter

11 Ella-emma-miranda-Moore-Disneyrollergirl
Sweatshirt, Le Mont Saint-Michel at The Shop At Bluebird///mesh skirt, BACK by Ann-Sofie Back

CLICK ON THE LINKS TO SHOP THE SHOOT

CREDITS
Photography: Emma Miranda Moore
Styling:Navaz Batliwalla/Disneyrollergirl
Model: Ella Crockett at Models 1

Alpha Industries launch lightweight MA1 for women

Posted on by Disneyrollergirl

I was just too damn slow to nab the Filippa K MA1 lookalike that I blogged about last year. But the gods are smiling on me as MA1 originators Alpha Industries has announced an exclusive with ASOS. Continue reading

Buy it now: new spring things

Posted on by Disneyrollergirl

This winter I did really well on the jumper front so for now I can ease off on the knitwear buying. That said, I’m very drawn to Stella’s fruit salad chevron stripes and these Maria La Rosa socks. For tapping into the big 60s monochrome story, Motel’s block-striped top will come in very useful, both with tailored skirts (like Carven’s lush poppy red one) and boy fit jeans. Its loosely cut proportions are very flattering and the zip at the back makes it slightly more dressy. While the skinny cigarette heel is making a huge comeback, chunky heels and flatforms are still best for everyday city living – preferably dipped in silver or gold…



ABOVE LEFT TO RIGHT:
TOP: Stella McCartney top; Giorgio Armani Cheek Fabric; Marni shoes
MIDDLE: Olympia Le Tan book clutch; Motel top; Nina Peter gloves
BOTTOM: Maria La Rosa socks; Carven skirt; ASOS flatforms

Buy it now: August fantasy shopping list

Posted on by Disneyrollergirl

As a self-confessed knitwear addict, aw12 is looking most exciting – may I draw your attention to Rochas and Acne for starters? I’m also happy to see so many kilts and mid heels appearing – possibly the after-effects of our Jubilee summer. For the August-to-September transition, I like this Chanel ‘Holiday’ nail polish – an optimistic all-year-round shade that looks like summer in a bottle.


ABOVE LEFT TO RIGHT:
TOP: Astley Clarke earrings, £40; Asos bag, £75; Rochas cardigan, £705
MIDDLE: Chanel nail polish, £18, Burberry Brit kilt, £232; Valentino shoes, £409
BOTTOM: Acne jumper, £190; Kenneth Jay Lane earrings, £49.99; PAM bag, £69

Models from Elsewhere: Chelsea

Posted on by Disneyrollergirl

Straight off the plane from New York, 20 year old model Chelsea from M&P Models was the second in my Models From Elsewhere series. This sunny, Carolina-born dancer hosted us in her tiny King’s Cross flat, did cartwheels on demand and waxed lyrical on her love of dancing, vintage and AsosContinue reading

What’s new in digital fashion

Posted on by Disneyrollergirl

Some digital fashion snippets that have caught my attention…

TOPMAN LAUNCHES ONLINE MAGAZINE

Topman’s digital zine, Generation launched last week. It’s an eclectic mix of culture and style and from my first look doesn’t seem to be about pushing product, it’s purely content driven. I find it a bit too visually chaotic but I like the variety of content. Continue reading

Related Posts Plugin for WordPress, Blogger...