Ask Alison

ASK ALISON: IS IT A STORE OR A HOME?

Freunde-von-Freunden-Apartment 2

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are merchandising their store environments to inspire customers to feel at home

More and more digital brands want to lay down physical roots and create their own permanent stores. At the same time, retailers are ramping up online sales initiatives for increasingly digitally savvy shoppers. So now we have the trend to make showroom-style spaces resemble highly curated homes and apartments. Which makes us want to buy everything and move in. (more…)

Ask Alison: Finery London’s creative pop-up showroom

Finery London Greek Street pop up

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on last week’s experiential retail pop-up from FINERY LONDON

A good pop-up still has its place and this one blends a few retail trends at once. As a taster prior to its launch onto the ‘premium high-street’, last week online fashion site Finery London opened a week-long pop-up showroom that mixed physical creativity with digital experimentalism. (more…)

Ask Alison: Shopstyle and American Express collaborate for ‘Style Inspiration Hub’

Shopstyle Inspiration Hub

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.

It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.

Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. (more…)

Ask Alison: How beauty brands are getting up close and personal with digitised stores

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP, looking at the emergence of interactive digital stores coming from the premium beauty sector

Bobbi-Brown-beauty-store-Covent Garden

It’s official; Covent Garden has become London’s Beauty Quarter when it comes to stores. Luxury brands Chanel, Dior and Burberry all opened mini beauty flagships here in the last couple of years while Marc Jacobs followed recently with its Tweet Shop pop-up. Now prestige beauty brands Clinique and Bobbi Brown (above) are experimenting with new, highly personal store concepts. (more…)