archive

Valentino Garavani’s virtual museum



What a great idea the forthcoming Valentino online archive is. An idea that has also been touched on by Jasper Conran (read this insightful interview here from last year), the ‘virtual archive museum’ will display iconic couture and ready-to-wear wear pieces, as well as films (including 95 runway videos), sketches and photos that give a rich, visual insight to the brand. (more…)



Balenciaga launches ecommerce site: “It’s almost like a daily magazine now: it has to be really alive”



Ever since reading WWD’s article earlier in the week, I have been checking and rechecking the Balenciaga website. It has now relaunched. Working with Wednesday-London, Balenciaga has created a site that marries a high spec retail experience* with engaging brand history, including archive images and (soon to come) video. (more…)