Tag Archives: archive

130 years of Hanro: Archive in progress

Posted on by Disneyrollergirl

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Fashion archives have become quite a thing in recent years. But have you ever wondered what goes into creating them? It’s something I’m a little obsessed with. When I ask brands about their archives, I usually hear either that everything is kept in an off-site, temperature-controlled, white-gloves location (think heritage luxury brand) or, more commonly, “it’s all stuffed in a back room full of jumbled up rails and we’d never allow visitors inside.” Continue reading

Welcome to Pradasphere (and don’t forget your souvenirs)

Posted on by Disneyrollergirl

Pradasphere-Harrods-disneyrollergirl

When it comes to immersive, experiential retail, you can’t really beat Harrods and its epic store takeovers. Chanel and Dior have had their turn and this month saw the unveiling of Pradasphere, a fusion of shop windows (40 in total), pop-up shop, cafe and exhibition.

The exhibition on the fourth floor is the big draw. It starts with glass cabinets telling the story of the beginnings of the 101-year-old brand. Originally purveyors of leathergoods, we’re shown vitrines of ancient paper packaging, handbag frames and luxurious vanity sets for the travelling classes. All give an air of revered Milanese shopkeeper to the proceedings, nicely bringing us back to retail. Continue reading

The Archivist: A Selby’s film for Coach

Posted on by Disneyrollergirl

Errrr…. LOOK AT THE SIZE OF THE COACH ARCHIVE!!! Oh to have a play in that…

The Vogue online archive has arrived!

Posted on by Disneyrollergirl

The Vogue online archive I mentioned in August has finally become a reality. Here’s the link to prove it. Alas, it ain’t free (individuals pay $1,575 to subscribe for a  year), but it’s still a great idea to give these long lost editorials and articles another lease of life.

Valentino Garavani’s virtual museum

Posted on by Disneyrollergirl

What a great idea the forthcoming Valentino online archive is. An idea that has also been touched on by Jasper Conran (read this insightful interview here from last year), the ‘virtual archive museum’ will display iconic couture and ready-to-wear wear pieces, as well as films (including 95 runway videos), sketches and photos that give a rich, visual insight to the brand. Continue reading

Balenciaga launches ecommerce site: “It’s almost like a daily magazine now: it has to be really alive”

Posted on by Disneyrollergirl

Ever since reading WWD’s article earlier in the week, I have been checking and rechecking the Balenciaga website. It has now relaunched. Working with Wednesday-London, Balenciaga has created a site that marries a high spec retail experience* with engaging brand history, including archive images and (soon to come) video. Continue reading

Coca Cola: From the archives

Posted on by Disneyrollergirl

The Coca Cola online archive, celebrating the brand’s 125 year anniversary is quite something. A virtual tour of the archive, you can stop and take a close look at whatever packaging, signing or novelty items tickle your fancy and can even click on certain items to get the full story, read comments and add your own. Continue reading

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