Fashion archives have become quite a thing in recent years. But have you ever wondered what goes into creating them? It’s something I’m a little obsessed with. When I ask brands about their archives, I usually hear either that everything is kept in an off-site, temperature-controlled, white-gloves location (think heritage luxury brand) or, more commonly, “it’s all stuffed in a back room full of jumbled up rails and we’d never allow visitors inside.” (more…)
When it comes to immersive, experiential retail, you can’t really beat Harrods and its epic store takeovers. Chanel and Dior have had their turn and this month saw the unveiling of Pradasphere, a fusion of shop windows (40 in total), pop-up shop, cafe and exhibition.
The exhibition on the fourth floor is the big draw. It starts with glass cabinets telling the story of the beginnings of the 101-year-old brand. Originally purveyors of leathergoods, we’re shown vitrines of ancient paper packaging, handbag frames and luxurious vanity sets for the travelling classes. All give an air of revered Milanese shopkeeper to the proceedings, nicely bringing us back to retail. (more…)
The Vogue online archive I mentioned in August has finally become a reality. Here’s the link to prove it. Alas, it ain’t free (individuals pay $1,575 to subscribe for a year), but it’s still a great idea to give these long lost editorials and articles another lease of life.
What a great idea the forthcoming Valentino online archive is. An idea that has also been touched on by Jasper Conran (read this insightful interview here from last year), the ‘virtual archive museum’ will display iconic couture and ready-to-wear wear pieces, as well as films (including 95 runway videos), sketches and photos that give a rich, visual insight to the brand. (more…)
Ever since reading WWD’s article earlier in the week, I have been checking and rechecking the Balenciaga website. It has now relaunched. Working with Wednesday-London, Balenciaga has created a site that marries a high spec retail experience* with engaging brand history, including archive images and (soon to come) video. (more…)
The Coca Cola online archive, celebrating the brand’s 125 year anniversary is quite something. A virtual tour of the archive, you can stop and take a close look at whatever packaging, signing or novelty items tickle your fancy and can even click on certain items to get the full story, read comments and add your own. (more…)