Tag Archives: Apple

THE DRG STYLE INDEX: WESTFIELD, APPLE WATCH, GOOGLE, FARFETCH

Posted on by Disneyrollergirl

It’s all about the tech this week with updates from Google, Apple, Westfield and Farfetch. Read on for my latest weekly DRG STYLE INDEX ranking, rounding up the brands buzzing on my radar…

1. WESTFIELD TO LAUNCH FUTURE FASHION EVENT

Westfield is always forward thinking when it comes to experiential retail. Coming soon is its London Future Fashion event, bringing the SS15 trends to life using virtual reality and ‘interactive fashion avatars’ (above). Continue reading

Ask Alison: On fashion weeks, double screening and the importance of influencer clicks

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on how brands are using new social strategies to monetise fashion week

Fashion month has kicked off and already the digerati style-set are hot on the heels of the latest ‘influencers’ and their preferred social media platforms. As fashion designers, media publishers, retailers and luxury brands all assess their ROI (return on investment) across social media spend, it’s influencer clicks and double-screening activities that are driving digital trends this season. Continue reading

THE DRG STYLE INDEX: THE ROW, APPLE X PINTEREST, STOWAWAY, MIH JEANS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. THE ROW’S UPTOWN MOVE


Coming not-quite soon: The Row has earmarked a store for New York. OK, it’s not due til the end of the year, but I’m sure the Upper East Side townhouse store will be worth waiting for… Continue reading

Samsung and Apple go head to head for the fashion pound

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If there was any doubt that phones are now fashion accessories, last week rammed that thought home. With Apple‘s major unveiling during New York Fashion Week with key fashion press in the front row and Natalie Massenet representing (will she be selling the new Apple devices on Net-a-Porter?), the fashionisation of our everyday tech gear is indisputable.

OK the big fuss was all around the smart Watch but the general consensus among the fashion contingent is it ain’t all that (yet). Continue reading

THE DRG STYLE INDEX: RALPH LAUREN, UGG, BURBERRY, RAHUL MISHRA, THE CAMBRIDGE SATCHEL COMPANY, STYLE.COM, APPLE, SAMSUNG

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. RALPH LAUREN’S POLO PUSH

I had no idea that there wasn’t already a Polo for women. Well, Ralph Lauren is addressing that this month with a mega launch for the brand. It’s weird, Abercrombie and the like have totally hijacked the young women’s Ralph market, but as their fortunes take a dive, this could be a good time for the Ralph Lauren reclaim. Go team Ralph!


2. UGG’S INFLUENCERS

Credit where it’s due, Ugg’s ad campaigns are pretty stunning. Its latest ‘This is UGG’ campaign, featuring off-duty influencers-of-the-moment Langley Fox Hemingway and Hanneli Mustaparta, would definitely convince me to buy if I aspired to their lifestyles. Campaigns today are no longer about selling product, but forging an emotional connection to a brand. Love or hate it, Ugg does this really well.


3 BURBERRY BANKS ON FRAGRANCE AND BEAUTY

Lots of hullabaloo this week with the launch of Burberry’s new fragrance, My Burberry. Burberry likes a multi-pronged story (and a digital one) with its launches so this one included several threads. It had supermodels (Kate ‘n’ Cara), customizable bottles (you can add your initials to the ribbon bow) and the obligatory obsession with British weather (perfumer Francis Kurkdjian’s scent evokes an English garden after autumnal rain showers). The scent itself is a very pleasant floral concoction with mainstream appeal to delight Burberry’s many fans. Which is good news because the bigger story here is Burberry’s beauty ambitions. “Our vision is to be a top ten player in luxury fragrance,” says Chief Operating Officer, John Smith.


4. RAHUL MISHRA’S SLOW FASHION MISSION

Good to see an Indian designer winning the coveted International Woolmark Prize. Having collected his prize in February, Rahul Mishra’s capsule collection of merino wool dresses is now on sale in the UK exclusively at Harvey Nichols. His handworked pieces are a testament to his slow fashion principles. “I want to slow down the process of making a garment so we can employ more and more people,” he says.  “In a country of one billion people, I think of the millions of people who require jobs, they are really talented and how we can bring them to the forefront.”


5. THE CAMBRIDGE SATCHEL COMPANY GOES PUNK


It’s been interesting to watch the trajectory of The Cambridge Satchel Company. Everyone’s favourite kitchen table success story, it has chosen its collaborators well in an attempt to widen appeal beyond students and suburban mums. This week sees its latest capsule collection, created by artist-designers John Dove and Molly White whose legacies include designs for Mr Freedom, Fiorucci and all manner of 1970s pop culture icons. Known for their signature 70s animal-print (originally a protest against fur), their graphic Cambridge satchels will go on sale from Friday at retailers worldwide and at Cambridgesatchel.com.


6. CH-CH-CHANGES AT STYLE.COM

Following last week’s Vogue.com revamp, it turns out Style.com has also just had a facelift. In the fight for online eyeballs, it promises increased news coverage and opinion – a recognition that fashion is now as important a global entertainment phenomenon as music and film. And yay, Tommy Ton will be taking his zoom lens beyond Fashion Week to ‘unearth and spotlight new scenes and subcultures around the world’.


7) APPLE HIRES MARC NEWSON

Major excitement at the news that Marc Newson has joined BFF Jony Ive on Apple’s design team. Cue much speculation about his exact role and possible involvement in the already-mythical iWatch. All eyes on Apple for Tuesday’s big reveal then…


8) SAMSUNG’S GALAXY NOTE 4 CAN’T COME SOON ENOUGH


While everyone’s buttocks are clenched for Apple’s iWatch announcement next week, I care more about Samsung. Word is that the Galaxy Note 4 super-phone is due some time in October (all the deets HERE). For bloggers, the Galaxy Note 3 has everything – huge screen, long-lasting battery, plus the most excellent stylus pen (aka my favourite toy). If that can be bettered then I’m sold. Sorry Apple, it’s all about phablets from now on…

[Image credits: Style.com/Tommy Ton; Marc Newson and Jony Ive/Vanity Fair]

Camera phones – the unsung heroes of London Fashion Week

Posted on by Disneyrollergirl

So what did the smartphone companies do for London Fashion Week? Apple introduced its new iPhone 5s by working with Burberry Prorsum on social media coverage using its iSight camera.

Like this photo from the Burberry beauty booth for example:

 

Yep, that’s me being tweeted from backstage at Burberry – no biggie.

Meanwhile, Samsung sponsored the BFC press lounge and worked with Nicholas Kirkwood on an exclusive case for the Galaxy Note 3. Continue reading

Quote of the day

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“So I asked Issey to make me some of his black turtlenecks that I liked, and he made me like a hundred of them.”
Who knew Steve Jobs was BFFs with Issey Miyake? (via Gawker)

RIP Steve Jobs

Posted on by Disneyrollergirl

Steve Jobs created a whole generation of chic geeks. I really don’t imagine I’d be doing what I’m doing today if it wasn’t for Apple. A sweet tribute spotted outside the Regent Street Apple store this morning. (Image via @WillHarris)

Remembering the iBook Clamshell

Posted on by Disneyrollergirl