I’ve wanted to shoot with Vanessa Jackman for yonks. We met on a funny bloggers’ trip to Paris a few years ago and generally catch up twice a year on the fashion week circuit where she shoots street style (her blog is shortlisted for a Bloglovin’ award – go vote!) and I research the shows.
Finally we carved some time this summer to shoot the charming and creative Claudia Gould, who epitomises the new breed of multi-pronged model with attitude. Our friends at MIH Jeans gave us the run of their West London showroom and a rail of AW14 samples. The Phoebe Slim is already something of a cult jean, while we all cooed over the men’s Jean Machine chunky navy sweater, one of those wear-anywhere-and-everywhere staples. I also loved the inky indigo raw-edged straight skirt, styled here with a Post-It pink bra from & Other Stories.
The theme for the shoot was loosely denim-based. We wanted to evoke a laid back but bittersweet mood that expresses the melancholy of late summer-early autumn. So I added to the mix Rejina Pyo’s ruched red skirt, Dusan’s luxurious poncho and a double-layered jacket from 3.1 Phillip Lim, all newly arrived at The Shop At Bluebird. To shop the shoot, just click on the pictures or the embedded links below…
“I often as a CEO say, ‘Let’s not be too commercial and please that segment of the market. Go to your own sensitivities, go to your own art, and do something that you think is relevant at this moment.'”
As you might have gathered, I love knowing what’s new and next when it comes to brands and retail and one of my favourite information resources is LS:N Global. The trends and insight network from The Future Laboratory covers global innovation from design, retail and lifestyle sectors and has a free blog called Seed *. Even better than the online content are the regular insight forums held at The Future Laboratory HQ in Shoreditch. Recently, I was invited to cover Beauty Futures, a jam-packed forum that focused on the beauty industry. Over six hours the LS:N Global team unpacked the emerging trends that will affect the way we shop for beauty over the coming years. Here’s my breakdown: (more…)