Tag Archives: Amex

On Amex, Foursquare and consumer interaction at London Fashion Week

Posted on by Disneyrollergirl

Like it or not, the biannual fashion weeks are becoming increasingly consumer-focused. From the sea of bloggers in the Somerset House forecourt (who can watch the shows on the giant screen outside the main tent), to those viewing and shopping via online live stream (pioneered by Burberry), the scope for interaction and calls to action is wider than ever before. The lines are blurring between brands, retailers and publishers, and all are bringing the buzz of LFW directly from the front row to their loyal customers. Continue reading

London Fashion Week AW13: What’s the deal with the Amex Insiders?

Posted on by Disneyrollergirl

As LFW becomes ever busier, with shows, presentations, retail events and launches at Somerset House and beyond, sometimes help is needed to navigate the never-ending schedule. This season I’m working with Amex to experience all they have to offer at Fashion Week, which is where Amex Insiders come in. Continue reading

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