Tag Archives: Alison Bishop

Guest post: Experiencing the Fragrance Lab at Selfridges

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DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. Continue reading

Guest post: Jigsaw’s Duke Street Emporium is a 3D shopping experience

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Jigsaw has opened a mini department store dedicated to what it calls ‘social shopping’, putting the 3D back into retail. DRG contributor ALISON BISHOP takes a tour with CEO Peter Ruis

“Retail brands have the authenticity to create something unexpected, at Jigsaw we like shops to be slightly off-pitch,” CEO Peter Ruis told me at the launch for Jigsaw’s Duke Street Emporium in Mayfair.

The Emporium name comes from the idea that Jigsaw’s new multi-label, multi-concept two-floor store is like a journey of discovery. “It’s a bit of fun, it’s a bit of curating, the rooms are like catacombs of discovery,” says Ruis. “You can travel through the store finding new products and displays, it’s intended to be very fluid and you can spend as much time as you like going from room to room. They are quite small and merchandise is not overloaded so you can always find things to be inspired,” he says. Continue reading

Ask Alison: The Shazamification of fashion

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MuseStyle

This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…

Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.

Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading

Guest report: Techno Sports-luxe – a triangulated trend where streetstyle and high fashion dovetail with a sports vibe

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A NEW COLUMN: ‘ASK ALISON’ BY DRG CONTRIBUTOR, ALISON BISHOP

Sports-luxe is back into the fashionista psyche, judging by the recent round of SS14 catwalks, but this time around it’s infused with a tech-enhanced performance.

In London, Stella McCartney showcased her new performance-fabrics focused range for Adidas ‘to inspire women to get their sweat on’. From spinning to aerial yoga, the collection integrated sustainable textiles and lightweight breathable outerwear into a more dynamic offer. Continue reading

Guest post: Levi’s says ‘Good Things Take Time’

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Branded content is all the rage now, from etail sites with blogs and themed edits, to fully-formed in-house magazines from brands like Topshop, Acne and Cos. Levi’s Made & Crafted has gone about things in a different way, as guest contributor, LSN Global retail editor ALISON BISHOP reports… Continue reading

Guest post: Is your product eco enough? Nike’s free ‘Making’ app will tell you

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Guest contributor LSN Global retail editor ALISON BISHOP reports on how Nike’s ‘Making’ app puts sustainable design front of mind for fashion and sportswear creatives…

Ever the innovator, Nike is building on its sustainable product design credentials by sharing its in-house Materials Sustainability Index for anyone to learn from and use – in the form of its new Making app. After collaborating with students at London College of Fashion’s Centre for Sustainable Fashion, the new app helps designers and product creators make more informed decisions about the environmental impacts of the materials they choose. It works by ranking textiles and other materials used for product design based on four environmental concern areas: water, chemistry, energy and waste. For example who knew that the manufacture of silk uses 50% less water than cotton?

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“It’s the start of a conversation,” Lee Holman, Nike’s vice-president of global apparel design told me. “Innovation is in Nike’s DNA, and sustainability is an integral part of Nike’s design process. We’ve created the Making app to empower any designer around the world to make better materials choices in the early stages of the design process. Ultimately everyone wants to create products that are better for the planet, and we want to be able to facilitate that idea.”

It’s quite a statement from the sports giant, especially considering it’s not a selling tool and it’s not connected directly to any Nike product. It’s just for the good of the planet. We call it ‘Brandstanding’ at LS:N Global. Sustainability is the new battleground for brands that want to resonate with disillusioned Millennial consumers (25-35 years old) and brands with cast iron credentials will win the vote. Now I might even design myself a version of Nike’s Flyknit trainers

Guest post: The craft of watch-making and experiential retail from Jaeger–LeCoultre at Harrods

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JLC AT HARRODS

There’s something charming, and humbling about a one-to-one session with a true craftsman, not least when it comes to haute horlogerie with one of my favourite watch brands: Jaeger-LeCoultre. I’m a big fan of the Reverso watch from the Swiss luxury watch-maker (have you seen its latest collab with Valextra? Oh my!), that just happens to be celebrating its 180th anniversary with a dedicated exhibition space at Harrods. Continue reading

Guest post: The newly-launched ‘& Other Stories’ celebrates individual (street) style

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No-one does the high street better than the Brits, except possibly the Swedes! Well, H&M in particular. Launching today is H&M’s new brand, & Other Stories. Here’s the verdict from guest contributor, LSN Global retail editor, ALISON BISHOP

So, the new retail concept & Other Stories by H&M has finally launched (in London first, natch), and it seems there is room for another fashion retail concept on the high street. & Other Stories lives up to its premium product pitch in terms of ‘style over fast-fashion’. Continue reading

Guest post: Preppy knows best – Tommy Hilfiger’s global Prep World tour lands in London

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Nothing quite sums up summer for me than the opportunity to ditch the boots and knits for a Bass Weejun and a bare ankle. Preppy fever has hit London with the arrival of Tommy Hilfiger’s pop up beach house, so retail consultant – and author of Bish-Shops blog – ALISON BISHOP (my first ever guest editor!) went to the opening to report… Continue reading

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