Tag Archives: Alison Bishop
This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…
Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.
Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading
Guest report: Techno Sports-luxe – a triangulated trend where streetstyle and high fashion dovetail with a sports vibe
A NEW COLUMN: ‘ASK ALISON’ BY DRG CONTRIBUTOR, ALISON BISHOP
Sports-luxe is back into the fashionista psyche, judging by the recent round of SS14 catwalks, but this time around it’s infused with a tech-enhanced performance.
In London, Stella McCartney showcased her new performance-fabrics focused range for Adidas ‘to inspire women to get their sweat on’. From spinning to aerial yoga, the collection integrated sustainable textiles and lightweight breathable outerwear into a more dynamic offer. Continue reading
Guest contributor LSN Global retail editor ALISON BISHOP reports on how Nike’s ‘Making’ app puts sustainable design front of mind for fashion and sportswear creatives…
Ever the innovator, Nike is building on its sustainable product design credentials by sharing its in-house Materials Sustainability Index for anyone to learn from and use – in the form of its new Making app. After collaborating with students at London College of Fashion’s Centre for Sustainable Fashion, the new app helps designers and product creators make more informed decisions about the environmental impacts of the materials they choose. It works by ranking textiles and other materials used for product design based on four environmental concern areas: water, chemistry, energy and waste. For example who knew that the manufacture of silk uses 50% less water than cotton?
“It’s the start of a conversation,” Lee Holman, Nike’s vice-president of global apparel design told me. “Innovation is in Nike’s DNA, and sustainability is an integral part of Nike’s design process. We’ve created the Making app to empower any designer around the world to make better materials choices in the early stages of the design process. Ultimately everyone wants to create products that are better for the planet, and we want to be able to facilitate that idea.”
It’s quite a statement from the sports giant, especially considering it’s not a selling tool and it’s not connected directly to any Nike product. It’s just for the good of the planet. We call it ‘Brandstanding’ at LS:N Global. Sustainability is the new battleground for brands that want to resonate with disillusioned Millennial consumers (25-35 years old) and brands with cast iron credentials will win the vote. Now I might even design myself a version of Nike’s Flyknit trainers…
There’s something charming, and humbling about a one-to-one session with a true craftsman, not least when it comes to haute horlogerie with one of my favourite watch brands: Jaeger-LeCoultre. I’m a big fan of the Reverso watch from the Swiss luxury watch-maker (have you seen its latest collab with Valextra? Oh my!), that just happens to be celebrating its 180th anniversary with a dedicated exhibition space at Harrods. Continue reading
No-one does the high street better than the Brits, except possibly the Swedes! Well, H&M in particular. Launching today is H&M’s new brand, & Other Stories. Here’s the verdict from guest contributor, LSN Global retail editor, ALISON BISHOP
So, the new retail concept & Other Stories by H&M has finally launched (in London first, natch), and it seems there is room for another fashion retail concept on the high street. & Other Stories lives up to its premium product pitch in terms of ‘style over fast-fashion’. Continue reading
Nothing quite sums up summer for me than the opportunity to ditch the boots and knits for a Bass Weejun and a bare ankle. Preppy fever has hit London with the arrival of Tommy Hilfiger’s pop up beach house, so retail consultant – and author of Bish-Shops blog – ALISON BISHOP (my first ever guest editor!) went to the opening to report… Continue reading