Tag Archives: Alison Bishop

Guest post: H&M’s sustainability drive

Posted on by Disneyrollergirl

Retail expert and DRG contributor ALISON BISHOP attends the launch of H&M’s latest sustainability report and its new Conscious Exclusive collection

H&M is really upping its sustainability messaging at the moment. Last Thursday the Swedish fashion giant held its first live-streamed press conference to launch its most recent sustainability report. Rather than the usual bland technical processes stuff, I saw just how H&M is innovating and striving for real change in the fast fashion cycle.

The online report is easily digestible with video and infographic highlights showing key innovations, such as recycling old denim to create reconstituted fabrics for brand new ‘closed-loop’ jeans; or partnering with plastic bottle recycling companies to make pearl and surface embellishments from both pre- and post consumer waste products.

All this corresponds with H&M’s Conscious Exclusive collection, a limited run range that drops in-store and online on 16 April. There’s a luxe, contemporary feel to the unashamedly sustainably produced collection with handcrafted prints, elegant ruffles, kimono-style tailoring and structured draping. The fabrics created through smarter manufacturing processes are what allow H&M to experiment with different, more premium looks (that keep finding their way onto the red carpet too).

But H&M needs to produce these collections on a much larger scale and eventually close the loop on fashion, according to Hanna Hallin, H&M’s social sustainability manager.  She wants everyone to use the recycle bins for unwanted clothes in-stores, and to tell their friends that “sustainability can be cool – it’s the meaningful thing to do for the next generation”.

Here’s a quick preview of the H&M Conscious Exclusive collection before it hits next week. On my wish list are the black macrame stitch warrior blouse, the kimono style halter-neck jumpsuit and the organic hemp jacquard draped shift dress. Are we witnessing a new era of consumer-generated sustainably produced designer collaborations at H&M?

Follow ALISON BISHOP on Twitter, read her previous guest posts on Disneyrollergirl and discover more of her retail insights on her blog, The Retail Planner.

Ask Alison: Finery London’s creative pop-up showroom

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on last week’s experiential retail pop-up from FINERY LONDON

A good pop-up still has its place and this one blends a few retail trends at once. As a taster prior to its launch onto the ‘premium high-street’, last week online fashion site Finery London opened a week-long pop-up showroom that mixed physical creativity with digital experimentalism. Continue reading

Ask Alison: Shopstyle and American Express collaborate for ‘Style Inspiration Hub’

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ guest post from retail expert and DRG contributor, ALISON BISHOP, on the new editorial ‘hub’ from ShopStyle.

It seems like the whole *social-curation/discovery-commerce/influencer-marketing (*choose your term du jour) trend has been crystalised with a new collaboration between ShopStyle and American Express. After a soft launch in November, the Style Inspiration Hub will be live for six months and hosts a range of curated content from fashion and beauty bloggers, industry insiders and online retailers. Susie Bubble leads the charge, writing about her signature eclectic style.

Of course everything is instantly shoppable and there’s new ‘style influencers’ content every week. Continue reading

Ask Alison: How beauty brands are getting up close and personal with digitised stores

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP, looking at the emergence of interactive digital stores coming from the premium beauty sector

It’s official; Covent Garden has become London’s Beauty Quarter when it comes to stores. Luxury brands Chanel, Dior and Burberry all opened mini beauty flagships here in the last couple of years while Marc Jacobs followed recently with its Tweet Shop pop-up. Now prestige beauty brands Clinique and Bobbi Brown (above) are experimenting with new, highly personal store concepts. Continue reading

Ask Alison: Digital runways and the evolution of live-streaming at NYFW & LFW

Posted on by Disneyrollergirl

Here’s the latest ‘Ask Alison’ post from retail expert and DRG contributor, ALISON BISHOP who unpacks her physical-meets-digital findings so far from the SS15 fashion show season…

The fashion show is dead. Long live the interactive, digital brand experience now taking place during New York and London fashion weeks, where consumers, influencers and their collective social media clout are the preferred global audience. Continue reading

Guest post: Experiencing the Fragrance Lab at Selfridges

Posted on by Disneyrollergirl

DRG contributor ALISON BISHOP reports on FRAGRANCE LAB: a searching personality profiling experience that distills your creative preferences into a scent

Someone said to me recently this is the decade of personalization, and that’s so true, especially when it comes to retail. Brands are looking to create ever more personalised experiences in stores to counteract the lure of convenience from online shopping. The appeal of a shopping experience that is not only personalized to you, but one that is tactile and sensory wins in my book hands down. Continue reading

Guest post: Jigsaw’s Duke Street Emporium is a 3D shopping experience

Posted on by Disneyrollergirl

Jigsaw has opened a mini department store dedicated to what it calls ‘social shopping’, putting the 3D back into retail. DRG contributor ALISON BISHOP takes a tour with CEO Peter Ruis

“Retail brands have the authenticity to create something unexpected, at Jigsaw we like shops to be slightly off-pitch,” CEO Peter Ruis told me at the launch for Jigsaw’s Duke Street Emporium in Mayfair.

The Emporium name comes from the idea that Jigsaw’s new multi-label, multi-concept two-floor store is like a journey of discovery. “It’s a bit of fun, it’s a bit of curating, the rooms are like catacombs of discovery,” says Ruis. “You can travel through the store finding new products and displays, it’s intended to be very fluid and you can spend as much time as you like going from room to room. They are quite small and merchandise is not overloaded so you can always find things to be inspired,” he says. Continue reading

Ask Alison: The Shazamification of fashion

Posted on by Disneyrollergirl

This month’s column from regular DRG contributor, fashion & retail insights expert Alison Bishop explores the latest moves in how taste-making got shoppable…

Since fashion is now shared instantly across social media, it’s no wonder how we shop for it has become more instant too. From Instagram to Pinterest and Tumblr, these platforms have become a visual marketplace for fashionistas, brands and retailers. Most important are the style leaders or ‘taste-makers’ that other users follow – and they’re the ones responsible for a new Shazam-style of shopping.

Snap it, search it, buy it
Just as another season’s month-long fashion week circus kicks off, there is a raft of new apps that target the street-style set with instant-hit fashion, at the click of a photo search. I’m calling this the ‘Shazamification of shopping’, since the practice of snapping what someone is wearing, then searching, then buying it, mimics the music identifying app Shazam. Last year Shazam announced it would broaden its service by recognising content from TV shows, so that when people ‘Shazam’ a show, they can link through to buy items worn by presenters or actors. Continue reading

Guest report: Techno Sports-luxe – a triangulated trend where streetstyle and high fashion dovetail with a sports vibe

Posted on by Disneyrollergirl

A NEW COLUMN: ‘ASK ALISON’ BY DRG CONTRIBUTOR, ALISON BISHOP

Sports-luxe is back into the fashionista psyche, judging by the recent round of SS14 catwalks, but this time around it’s infused with a tech-enhanced performance.

In London, Stella McCartney showcased her new performance-fabrics focused range for Adidas ‘to inspire women to get their sweat on’. From spinning to aerial yoga, the collection integrated sustainable textiles and lightweight breathable outerwear into a more dynamic offer. Continue reading

Guest post: Levi’s says ‘Good Things Take Time’

Posted on by Disneyrollergirl

Branded content is all the rage now, from etail sites with blogs and themed edits, to fully-formed in-house magazines from brands like Topshop, Acne and Cos. Levi’s Made & Crafted has gone about things in a different way, as guest contributor, LSN Global retail editor ALISON BISHOP reports… Continue reading