Agnes B

Agnes b anti-fashion



Agnes B Styliste book
In fashion, most of the glory and column inches go to the avant-garde and the celebrity-courters. But what about those other labels that keep their heads down and keep the customers coming? Not easy to do, certainly not in this climate.

A couple of weeks ago I wrote about A.P.C. celebrating 30 years in business. This week it’s all about another French stalwart, Agnès b (who A.P.C’s Jean Touitou worked with for a while), whose cotton snap cardigans, boyish suits and other everyday vetements have kept the tills ringing since 1976. I frequently top up on my tees in the Marylebone and Covent Garden stores. The Brando tee gets a starring role in my book The New Garconne: How to be a Modern Gentlewoman and the 2-tone striped long sleeve tees have been a uniform staple since my early 20s.

But Agnès b is not solely about clothes. Agnès the woman is a huge culture champion, befriending artists, musicians and filmmakers and frequently collaborating with them. In her new book Styliste, she references her many artist friendships and unpicks the entire Agnès b journey, from her first shop in Paris, to her art gallery to her international ‘family’ of friends and staff, to her socio-political works with AIDS and eco charities.

Part memoir, part scrap book, Styliste is a visual delight, liberally scattered with handwritten notes that fans will recognize from her many graphics, posters and T-shirt designs over the years. Reading this book, you’ll realise that the ‘anti-fashion’ Agnès b look has permeated much of the style landscape of the last few decades. From Tarantino’s films, to David Bowie’s stage outfits, to the now-ubiquitous gender-neutral look, it transpires we all have a little bit of Agnes b in us.

Agnes B Styliste book
Agnes B Styliste book
Agnes B Styliste bookAgnes B Styliste book

Buy the Agnès b Styliste book here (£30)

WORDS: Disneyrollergirl/Navaz Batliwalla
MAIN IMAGE: Top, Agnes b; Sunglasses, Cutler & Gross
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Quote of the day: Agnès b



Agnes b quote of the day

“Since we launched, we’ve always sold the 12mm and 16mm striped tops, and we won’t stop. It’s a garment you know you can keep forever. It works for children, men and women. David Bowie loved it. We have pictures of him towards the end of his life wearing the larger stripe. No one knew it was Agnès b. I never told anyone that we were dressing him.”
Love this interview with Agnès b in the FT, I have bought so many of her tees over the years.



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