Tag Archives: Aerin
Aerin Lauder is really getting into her stride as a flag bearer of no-brainer beauty, a slightly girlier version of Bobbi Brown if you will.
Where Bobbi is all about the everyday make-up in graphic, black packaging, AERIN does the same job but with luxe golden compacts and pastel-pink or pastel-printed boxes. The prints are a really nice (and original) touch that have become a brand signature. If you know anything about Aerin Lauder (not that I’m obsessed or anything), you’ll know she’s all about the NY-Hamptons lifestyle, with plenty of outdoorsy inspiration driving the brand aesthetic. Continue reading
This is the summer i finally mastered bronzer. Oh boy isn’t it amazing? Although obviously there’s a knack to applying just the right amount. For this revelation I have to thank Aerin, whose Pretty Bronze Portable Illuminating Powder (£45) is my new toy. It comes in a portable lidded brush format with a clear channel filled with finely milled powder infused with miniscule specs of shimmer. Tap the lidded brush a couple of times, pull off the cap, unsheath the brush, then swish the bronzer around hairline and cheekbones.
This product comes in 2 shades, a golden highlighter or a darker matte bronzer. I’m getting on very well with the darker one and have been using it at every opportunity. Buy it at Harrods and John Lewis.
And if no-brainer, beachy make-up is your thing, then you might be interested in the rest of Aerin’s high summer offer. The Seashell Color collection also includes Aerin’s Beach Cream (a multi-purpose shimmery cream), the Summer Style palette (rosy nudes and taupes for eyes, lips and cheeks), plus a honey-coloured lipstick and gold-flecked gloss. Buy it at Selfridges…
I mentioned Aerin Lauder’s new own-name brand last week. This week, I came across the first picture of the make-up line. I’m seeing shades of Estee Lauder (unsurprisingly), YSL and Tom Ford in the angular gold packaging, which to be honest is alright by me; I make no secret of the fact that I buy beauty prods as much for the packaging as the goodies therein. Not sure how much the world needs another line of luxe neutrals but then, this is all about branding. Get that right and you can sell anything you want. What’s interesting is that Aerin (as the brand is known) has soft-launched itself on Twitter and Tumblr first, selling the Aerin dream life and aesthetic before there’s any hint of product. Even if you weren’t an Estee Lauder girl, and you don’t need another latte-coloured lipstick, there’s no denying there’s something extremely appealing about the Aerin ‘ski lodge in Aspen’ Lauder lifestyle. On that basis alone, I’m sold.