Tag Archives: Aerin

Buy it now: Aerin’s no-brainer bronzer

Posted on by Disneyrollergirl

Aerin-Pretty-Bronze-Portable-Illuminating-Powder

This is the summer i finally mastered bronzer. Oh boy isn’t it amazing? Although obviously there’s a knack to applying just the right amount. For this revelation I have to thank Aerin, whose Pretty Bronze Portable Illuminating Powder (¬£45) is my new toy. It comes in a portable lidded brush format with a clear channel filled with finely milled powder infused with miniscule specs of shimmer. Tap the lidded brush a couple of times, pull off the cap,¬†unsheath the brush, then swish the bronzer around hairline and cheekbones.

This product comes in 2 shades, a golden highlighter or a darker matte bronzer. I’m getting on very well with the darker one and have been using it at every opportunity. Buy it at Harrods and John Lewis.

And if no-brainer, beachy make-up is your thing, then you might be interested in the rest of Aerin’s high summer offer. The Seashell Color collection also includes Aerin’s Beach Cream (a multi-purpose shimmery cream), the Summer Style palette (rosy nudes and taupes for eyes, lips and cheeks), plus a honey-coloured lipstick and gold-flecked gloss. Buy it at Selfridges

Aerin-seashell-colour

Beauty bits: Aerin, BeautyMart, Into The Gloss, Chanel, Shu Uemura, By Terry, Teen Vogue, Dior Couture, confessions of a Photoshopper

Posted on by Disneyrollergirl

First look at Aerin Lauder’s campaign imagery for the forthcoming AERIN beauty-slash-lifestyle line (ETA August/September). Very commercial but that’s entirely expected. For more sneak peeks, check out the AERIN site where you can view the product and read Aerin’s Goop-like musings on effortless entertaining and the like…

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First look at Aerin Lauder’s new make-up line

Posted on by Disneyrollergirl


I mentioned Aerin Lauder’s new own-name brand last week. This week, I came across the first picture of the make-up line. I’m seeing shades of Estee Lauder (unsurprisingly), YSL and Tom Ford in the angular gold packaging, which to be honest is alright by me; I make no secret of the fact that I buy beauty prods as much for the packaging as the goodies therein. Not sure how much the world needs another line of luxe neutrals but then, this is all about branding. Get that right and you can sell anything you want. What’s interesting is that Aerin (as the brand is known) has soft-launched itself on Twitter and Tumblr first, selling the Aerin dream life and aesthetic before there’s any hint of product. Even if you weren’t an Estee Lauder girl, and you don’t need another latte-coloured lipstick, there’s no denying there’s something extremely appealing about the Aerin ‘ski lodge in Aspen’ Lauder lifestyle. On that basis alone, I’m sold.

[Image: Beautyblitz.com]

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