ad campaigns

THE DRG STYLE INDEX: WANDA NYLON, GUCCI, BALENCIAGA, VETEMENTS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. WANDA NYLON WINS ANDAM

Wanda Nylon wins ANDAM prize
Major props to designer Johanna Senyk whose Wanda Nylon label just won the ANDAM fashion prize. (more…)



Coach class



Coach pre fall 2016

When it comes to featuring cars in fashion shoots, have you noticed only vintage cars will do? Here’s the perfect example; Coach’s first ever pre-fall campaign for its Coach 1941 women’s RTW and bag line. In this context though, a classic American, leather-interiored car absolutely nails it. What does contemporary Coach stand for, if not luxury leathers and iconic Americana?

The campaign was shot on location in Red Hook, Brooklyn, depicting Stuart Vevers’ vision of laid back but youthful luxury (that’s helping to revive the brand, to much acclaim). (more…)



Gucci ad campaign SS16 by Glen Luchford



GUCCI ad campaign for ss16 by Glen Luchford

You know a designer’s doing well when they polarise industry opinion so strongly. Personally I’m still loving Alessandro Michele at Gucci, especially the semi-wasted dreamy vibe of this ss16 Gucci ad campaign, shot by Glen Luchford in Berlin. (more…)



Louis Vuitton’s Final Fantasy



Louis Vuitton Final Fantasy Lightning Square Enix

High fashion is going all sci-fi and I don’t know how I feel about it. Current example: Louis Vuitton’s Series 4 ad campaign just launched (on Nicolas Ghesquiere’s Instagram of course), featuring Lightning from Square Enix’s Final Fantasy game* (above). Readers, Instagram exploded.

It’s not the first time we’ve seen a high fashion brand presented as Final Fantasy video game characters; remember this Arena Homme+ Prada editorial from 2012? It was a menswear editorial to celebrate the 25th anniversary of the Final Fantasy series, but female favourite Lightning also made a cameo…

For the Vuitton campaign, the brand went one better with a fully animated Insta-video made in collaboration with computer game company Square Enix’s director Tetsuya Nomura. It’s all very dynamic and cool, and definitely something different. And it taps into the merging of fantasy and reality that Generation Y is so obsessed with (related: the rise of Cosplay).

It’s interesting because it’s so far removed from the origins of Vuitton, a heritage trunk-making company at heart. Yet, Ghesquiere is a known sci-fi geek, who has worked hard to modernise what we know as Vuitton. The entire Louis Vuitton SS16 show was, after all, an homage to all things futuristic and anime. And for pushing those boundaries, he should be applauded.

SoΒ  although I’m firmly rooted in the reality camp, I’ll reserve judgment for now. Just don’t hold me to it if you see me sporting a Sailor Moon tiara come Spring…

Louis Vuitton Final Fantasy Lightning Square Enix
Louis Vuitton Final Fantasy Lightning Square Enix 2

*man, that means nothing to me, just had to Google the lot

WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: Louis Vuitton Final Fantasy Series 4 ad campaign for SS16; Louis Vuitton ss16 collection