ad campaigns

THE DRG STYLE INDEX: Burberry, Harrods, Nike, Muji, Stella McCartney



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

BURBERRY X HARRODS TAKEOVER
Burberry Harrods christmas takeover 2016
It’s been yonks since Harrods did one of its superbrand takeovers. Interesting to see that Burberry is booked in for the next one, a Christmas affair that’s said to be a push by Burberry to cultivate the local consumer. (more…)



THE DRG STYLE INDEX: WANDA NYLON, GUCCI, BALENCIAGA, VETEMENTS



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. WANDA NYLON WINS ANDAM

Wanda Nylon wins ANDAM prize
Major props to designer Johanna Senyk whose Wanda Nylon label just won the ANDAM fashion prize. (more…)



Coach class



Coach pre fall 2016

When it comes to featuring cars in fashion shoots, have you noticed only vintage cars will do? Here’s the perfect example; Coach’s first ever pre-fall campaign for its Coach 1941 women’s RTW and bag line. In this context though, a classic American, leather-interiored car absolutely nails it. What does contemporary Coach stand for, if not luxury leathers and iconic Americana?

The campaign was shot on location in Red Hook, Brooklyn, depicting Stuart Vevers’ vision of laid back but youthful luxury (that’s helping to revive the brand, to much acclaim). (more…)



Gucci ad campaign SS16 by Glen Luchford



GUCCI ad campaign for ss16 by Glen Luchford

You know a designer’s doing well when they polarise industry opinion so strongly. Personally I’m still loving Alessandro Michele at Gucci, especially the semi-wasted dreamy vibe of this ss16 Gucci ad campaign, shot by Glen Luchford in Berlin. (more…)