ad campaigns

On Louis Vuitton and creativity in advertising

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I’ve finally seen the much talked-about Louis Vuitton ‘series 1′ ad campaign on a printed page and my favourite images by far are the ones of Charlotte Gainsbourg by Annie Leibowitz. Which surprised me as I expected to be more excited by Juergen Teller and Bruce Weber. I love Gainsbourg shot in an artist’s studio setting (whose, I wonder?*) but mostly it’s the muted, moody lighting. It feels personal, warm and portrait-y where the others feel like fashion shoots. (more…)

Buy it now: McQ AW14

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Love the new McQ campaign, shot by Karim Sadli. McQ has been up and down for me, I find sometimes the collections are super-cool and other times they dip too far into commercial territory. I have kept some of the earlier printed look books (I don’t think they make them any more) and they really capture the essence of McQ which for me is steeped in outsider-y youth culture with a very British feel.  (more…)

THE DRG STYLE INDEX: NIKE, HERMES, HARRODS, CHARLOTTE GAINSBOURG, MARC BY MARC JACOBS

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. NIKE’S NEW AIR MAX LUNAR1 IS HERE

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Heads-up: Nike’s new Air Max Lunar1 trainer (£105) is here, an update on the original Air Max with new ultra-lightweight cushioning and mesh panels to make the cult shoe even more comfortable and flexible. I think they have done a great job adding in new technology while keeping the heritage good looks. (more…)

Raf Simons / Sterling Ruby AW14/15 Campaign

For one season only there’s no Raf Simons collection. Instead, there’s Raf Simons/Sterling Ruby, a genuine 50/50 collab that’s as much art as it is fashion. The campaign has just landed, shot by Willy Vanderperre and styled by Oliver Rizzo. I love the straight, short, skinniness of the trousers on model Luca Lemaire, and of course the bulbous shoes. Question is, who will be first to get their hands on the handpainted coat (and will they model it for Tommy Ton)…?

Raf-Simons-Sterling-Ruby-aw14-campaign (more…)

THE DRG STYLE INDEX: THE ROW, MOYNAT, LOUIS VUITTON, DELVAUX

My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week it’s all about timeless luxury and buying the best you can get…

1. THE ROW’S NEW RETAIL HAVEN

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That’s it. My bags are packed and I’m moving into The Row’s new modernist Melrose Place flagship right now. It has a pool, people! (more…)

Vacation booked? Well timed, H&M’s swimwear collection just landed*

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The June issues of my favourite glossies have just landed, signaling a klaxon for all things holiday and beach-related. How timely then, that H&M’s swimwear campaign has also launched, featuring Gisele Bundchen in her natural habitat, that is, reclining on a rock dressed in little more than the skimpiest of bikinis and a spray of sea foam. (more…)

Wearables, schmarables, just give me Chanel!

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Wearables, shmarables… If you ask me we’re a long way from the point where wearable technology is truly useful and can’t-live-without. Until then I’ll stick with the traditional fash-tech accessory. ..mostly those inspired by or made by Chanel.

Let’s be honest, no one lusts after Chanel’s RTW the way they perve over the accessories. The bags (even ludicrous hula-hoop ones), the sock-shoes, the trainers (I’m still getting asked about these)… And then there are the beauty products which are accessories in their own right. I mean, which other brand produces such hotly anticipated collectables? (more…)

Gap’s Lived-In campaign by David Sims

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Just in this week: Gap‘s new Spring 14 campaign shot by David Sims. Everyone shows ‘real people’ style these days but Gap did it first and best. This collection is focused on Gap’s iconic pieces – khakis, denim and tees – given a relaxed, ‘Lived-In’ quality. It’s the first full collection by Rebekka Bay, Gap’s new Creative Director who joined from COS. (more…)