Tag Archives: ad campaigns

THE DRG STYLE INDEX: RALPH LAUREN, UGG, BURBERRY, RAHUL MISHRA, THE CAMBRIDGE SATCHEL COMPANY, STYLE.COM, APPLE, SAMSUNG

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


1. RALPH LAUREN’S POLO PUSH

I had no idea that there wasn’t already a Polo for women. Well, Ralph Lauren is addressing that this month with a mega launch for the brand. It’s weird, Abercrombie and the like have totally hijacked the young women’s Ralph market, but as their fortunes take a dive, this could be a good time for the Ralph Lauren reclaim. Go team Ralph!


2. UGG’S INFLUENCERS

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Credit where it’s due, Ugg’s ad campaigns are pretty stunning. Its latest ‘This is UGG’ campaign, featuring off-duty influencers-of-the-moment Langley Fox Hemingway and Hanneli Mustaparta, would definitely convince me to buy if I aspired to their lifestyles. Campaigns today are no longer about selling product, but forging an emotional connection to a brand. Love or hate it, Ugg does this really well.


3 BURBERRY BANKS ON FRAGRANCE AND BEAUTY

My-Burberry-Monogrammed-perfume

Lots of hullabaloo this week with the launch of Burberry’s new fragrance, My Burberry. Burberry likes a multi-pronged story (and a digital one) with its launches so this one included several threads. It had supermodels (Kate ‘n’ Cara), customizable bottles (you can add your initials to the ribbon bow) and the obligatory obsession with British weather (perfumer Francis Kurkdjian’s scent evokes an English garden after autumnal rain showers). The scent itself is a very pleasant floral concoction with mainstream appeal to delight Burberry’s many fans. Which is good news because the bigger story here is Burberry’s beauty ambitions. “Our vision is to be a top ten player in luxury fragrance,” says Chief Operating Officer, John Smith.


4. RAHUL MISHRA’S SLOW FASHION MISSION

Rahul-Mishra-International-woolmark-prize-Harvey-nichols

Good to see an Indian designer winning the coveted International Woolmark Prize. Having collected his prize in February, Rahul Mishra’s capsule collection of merino wool dresses is now on sale in the UK exclusively at Harvey Nichols. His handworked pieces are a testament to his slow fashion principles. “I want to slow down the process of making a garment so we can employ more and more people,” he says.  “In a country of one billion people, I think of the millions of people who require jobs, they are really talented and how we can bring them to the forefront.”


5. THE CAMBRIDGE SATCHEL COMPANY GOES PUNK

Cambridge-Satchel-Company-John-Dove-Molly-White
It’s been interesting to watch the trajectory of The Cambridge Satchel Company. Everyone’s favourite kitchen table success story, it has chosen its collaborators well in an attempt to widen appeal beyond students and suburban mums. This week sees its latest capsule collection, created by artist-designers John Dove and Molly White whose legacies include designs for Mr Freedom, Fiorucci and all manner of 1970s pop culture icons. Known for their SIGNATURE/TRADEMARK 70s animal-print (originally a protest against fur), their graphic Cambridge satchels will go on sale from Friday at retailers worldwide and at Cambridgesatchel.com.


6. CH-CH-CHANGES AT STYLE.COM

Style-Com-revamp-2014-Tommy-Ton

Following last week’s Vogue.com revamp, it turns out Style.com has also just had a facelift. In the fight for online eyeballs, it promises increased news coverage and opinion – a recognition that fashion is now as important a global entertainment phenomenon as music and film. And yay, Tommy Ton will be taking his zoom lens beyond Fashion Week to ‘unearth and spotlight new scenes and subcultures around the world’.


7) APPLE HIRES MARC NEWSON

Jony-ive-Marc-newson-apple

Major excitement at the news that Marc Newson has joined BFF Jony Ive on Apple’s design team. Cue much speculation about his exact role and possible involvement in the already-mythical iWatch. All eyes on Apple for Tuesday’s big reveal then…


8) SAMSUNG’S GALAXY NOTE 4 CAN’T COME SOON ENOUGH

Samsung-Galaxy-Note-4
While everyone’s buttocks are clenched for Apple’s iWatch announcement next week, I care more about Samsung. Word is that the Galaxy Note 4 super-phone is due some time in October (all the deets HERE). For bloggers, the Galaxy Note 3 has everything – huge screen, long-lasting battery, plus the most excellent stylus pen (aka my favourite toy). If that can be bettered then I’m sold. Sorry Apple, it’s all about phablets from now on…

[Image credits: Style.com/Tommy Ton; Marc Newson and Jony Ive/Vanity Fair]

On Gap, M&S, and the fashion paradox of Dressing Normal

Posted on by Disneyrollergirl

Angelica-Huston-Gap-Dress-Normal

Well, isn’t Gap’s new ‘Dress Normal’ campaign interesting?

As we all know, this year’s buzzword ‘normcore’ is steeped in anony Gap-style dressing, so Gap has nodded to that in its Dress Normal strapline. But don’t expect 90s-tinged bland-chic. Gap’s imagery is far more elevated and beautiful, so we’re shown not normal people (thank God, I’m a bit over normal people), but Hollywood elite types in ‘normal’ situations to represent modern-day Gap.

My favourite is Angelica Huston (top) having a coffee in a gorgeously lit diner situation (as opposed to a normcore Starbucks). Continue reading

On Louis Vuitton and creativity in advertising

Posted on by Disneyrollergirl

Louis-Vuitton-Fall-Winter-2014-Campaign-charlotte-gainsbourg 1

I’ve finally seen the much talked-about Louis Vuitton ‘series 1′ ad campaign on a printed page and my favourite images by far are the ones of Charlotte Gainsbourg by Annie Leibowitz. Which surprised me as I expected to be more excited by Juergen Teller and Bruce Weber. I love Gainsbourg shot in an artist’s studio setting (whose, I wonder?*) but mostly it’s the muted, moody lighting. It feels personal, warm and portrait-y where the others feel like fashion shoots. Continue reading

Buy it now: McQ AW14

Posted on by Disneyrollergirl

McQ-Aw14 4

Love the new McQ campaign, shot by Karim Sadli. McQ has been up and down for me, I find sometimes the collections are super-cool and other times they dip too far into commercial territory. I have kept some of the earlier printed look books (I don’t think they make them any more) and they really capture the essence of McQ which for me is steeped in outsider-y youth culture with a very British feel.  Continue reading

Calvin Klein’s comeback season

Posted on by Disneyrollergirl

Calvin Klein MAIN  9

I’m definitely feeling big Calvin Klein comeback vibes at the moment. The classic logo-waistband pants are back on-radar, those Obsession sweatshirts have been a hit before they’ve even arrived in store, and Christy Turlington’s back in her rightful place as the face of Eternity. Continue reading

THE DRG STYLE INDEX: NIKE, HERMES, HARRODS, CHARLOTTE GAINSBOURG, MARC BY MARC JACOBS

Posted on by Disneyrollergirl

Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

1. NIKE’S NEW AIR MAX LUNAR1 IS HERE

Nike-Air-Max-Lunar1
Heads-up: Nike’s new Air Max Lunar1 trainer (£105) is here, an update on the original Air Max with new ultra-lightweight cushioning and mesh panels to make the cult shoe even more comfortable and flexible. I think they have done a great job adding in new technology while keeping the heritage good looks. Continue reading

Raf Simons / Sterling Ruby AW14/15 Campaign

Posted on by Disneyrollergirl

For one season only there’s no Raf Simons collection. Instead, there’s Raf Simons/Sterling Ruby, a genuine 50/50 collab that’s as much art as it is fashion. The campaign has just landed, shot by Willy Vanderperre and styled by Oliver Rizzo. I love the straight, short, skinniness of the trousers on model Luca Lemaire, and of course the bulbous shoes. Question is, who will be first to get their hands on the handpainted coat (and will they model it for Tommy Ton)…?

Raf-Simons-Sterling-Ruby-aw14-campaign Continue reading

THE DRG STYLE INDEX: THE ROW, MOYNAT, LOUIS VUITTON, DELVAUX

Posted on by Disneyrollergirl

My weekly DRG STYLE INDEX ranks the brand stories that have most resonated with me, in order of interest. This week it’s all about timeless luxury and buying the best you can get…

1. THE ROW’S NEW RETAIL HAVEN

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That’s it. My bags are packed and I’m moving into The Row’s new modernist Melrose Place flagship right now. It has a pool, people! Continue reading

Vacation booked? Well timed, H&M’s swimwear collection just landed*

Posted on by Disneyrollergirl

HM-Gisele-Swimwear-campaign-ss14

The June issues of my favourite glossies have just landed, signaling a klaxon for all things holiday and beach-related. How timely then, that H&M’s swimwear campaign has also launched, featuring Gisele Bundchen in her natural habitat, that is, reclining on a rock dressed in little more than the skimpiest of bikinis and a spray of sea foam. Continue reading

Wearables, schmarables, just give me Chanel!

Posted on by Disneyrollergirl

1 Chanel-phone-case-ss14

Wearables, shmarables… If you ask me we’re a long way from the point where wearable technology is truly useful and can’t-live-without. Until then I’ll stick with the traditional fash-tech accessory. ..mostly those inspired by or made by Chanel.

Let’s be honest, no one lusts after Chanel’s RTW the way they perve over the accessories. The bags (even ludicrous hula-hoop ones), the sock-shoes, the trainers (I’m still getting asked about these)… And then there are the beauty products which are accessories in their own right. I mean, which other brand produces such hotly anticipated collectables? Continue reading

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