ad campaigns

Church’s changes



Church's aw16 campaign by Lachlan Bailey

I’ve no clue who’s the creative eye behind these new Church’s advertising images (photographer is Lachlan Bailey) but I noticed they’d ramped up their branding a while ago and it’s much cooler and definitely younger. (more…)



THE DRG STYLE INDEX: Gosha Rubchinskiy, Esprit, Michael Kors, Hillier Bartley



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar….

1. WOULD YOU WEAR A GOSHA FRAGRANCE?
gosha rubchinskiy fragrance
Mucho anticipation around the rumour of a Gosha Rubchinskiy fragrance. Odds are on that he’ll do it with Comme des Garçons, (more…)



Quote of the day: Adam Wray



Off White ad campaign
“Consumers, especially millennials, are less and less interested in sealed-off brand universes. They don’t want to buy their way into an all-DIOR fantasy land, they want to pick and choose and assemble their own.”
Curator Adam Wray in the Fashion Redef newsletter, on Off-White’s mixed-brand ad styling policy (more…)



THE DRG STYLE INDEX: Burberry, Harrods, Nike, Muji, Stella McCartney



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

BURBERRY X HARRODS TAKEOVER
Burberry Harrods christmas takeover 2016
It’s been yonks since Harrods did one of its superbrand takeovers. Interesting to see that Burberry is booked in for the next one, a Christmas affair that’s said to be a push by Burberry to cultivate the local consumer. (more…)