Tag Archives: ad campaigns
It feels like we’re in for a classic Christmas this year. The beauty brands are pushing luxe nudes and red lips and the jewellers are highlighting their iconics pieces. As for Burberry, it’s all about the essential trench, Burberry check cashmere, cream boxes tied with satin ribbon, and romantic London snow scenes (funny how snowy weather never looks this lovely in my part of London). Hell yeah, I’m sold… Continue reading →
The best thing about the new M&S ad campaign (shot by Annie Leibowitz – what a coup!) is surely Grace Coddington in her mannish alabaster coat.
The all-star cast also includes Tracey Emin, Karen Elson and Olympic gold medal boxer Nicola Adams. A dramatic, last-ditched attempt at salvaging the brand? That’s what some people are saying and it’s true, times have been tricky lately, especially on the fashion front. This is certainly a bold move from Marks & Spencer to reclaim its place as one of our best loved retailers. Style director Belinda Earl has been busily rethinking the collections, pinning her hopes of success on M&S Collection. This is the rebrand of M&S Women, a considered collection that focuses on contemporary staples – with just fashionable enough proportions and colours to appeal to a fashion-literate customer without chasing trends. Let’s face it, M&S is in need of a clear identity and I think we’re all agreed that you can get your fix of neoprene sweatshirts from Zara and New Look; much better for Earl to up the ante in style and quality (and hopefully price) instead.
So the next few weeks will be pretty crucial for Earl and co, as the new collections drop and customers decide whether to buy…or not. Of course, next to tackle is the shop floor experience, but hey, baby steps, yeah? And should you want to get the Grace Coddington look (or Karen Elson’s, my second fave), all the campaign items are available to buy in Marks and Spencer stores and online at www.marksandspencer.com from next month.
In this picture, Coddington is wearing M&S Collection coat, £99; M&S Collection cardigan, £29.50; M&S Collection shirt, £25; M&S Collection treggings, £35; Autograph shoes £45. Here’s a closer look…
Branded content is all the rage now, from etail sites with blogs and themed edits, to fully-formed in-house magazines from brands like Topshop, Acne and Cos. Levi’s Made & Crafted has gone about things in a different way, as guest contributor, LSN Global retail editor ALISON BISHOP reports… Continue reading →
Sonia Rykiel has had a complete reboot under new creative director Geraldo da Conceição. For starters I think this AW13 ad campaign looks really fresh and strong – I love the use of illustration. Photographed by Mert Alas and Marcus Piggott, styled by Marie Chaix and modelled by Sam Rollinson, with art direction by m/m Paris, the inspiration comes from 1950s and ’60s advertising posters.
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How to capture the zeitgeist of the current moment? You could do worse than peer into a makeshift photo studio at precisely 730pm at the old Selfridges Hotel last Thursday. Here, 300 invited denim lovers gathered, smartphones in fist, to shoot the world’s first ‘co-created and interactive denim campaign’ for Selfridges’ new Denim Studio. Continue reading →
Another day, another ad campaign (I know, since when did ad campaigns become editorial?), this time from Band of Outsiders. Continue reading →
I’ll never get bored of seeing how things are made, especially with campaigns like this. Once more, Margaret Howell has worked with Koto Bolofo (surely one of the most poetic of photographers, if I may gush so), commissioning him to shoot at a specialist linen weaver in County Wexford, Ireland, underscoring the brand’s dedication to traditional fabrics and quality production… Continue reading →
Complain all you like, I’m loving Courtney and Kim in Saint Laurent’s new ads. Even if Kim does look a little draggy. Also, I need to know who did her nails…
Hello Beck for Saint Laurent and Stella Tennant for NARS. You both look ravishing…
Beck for Saint Laurent SS13
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Another gorgeous SS13 ad campaign, this time from Club Monaco, shot by Venetia Scott. Nothing ground breaking here, just a set of Scott’s trademark ‘about a girl’ studies set in New York locations. Quietly beautiful with a very slight whiff of Marc by Marc Jacobs about it (maybe in the casting?). I love how Venetia frames the model low down in the photo with lots of space above… Continue reading →