Tag Archives: ad campaigns
Funny isn’t it… You could spend thousands on flying superstar teams to exotic locales for a mediocre campaign or stay put and shoot these beauties in your own factory. Here’s the SS14 Margaret Howell campaign shot by regular collaborator Koto Bolofo… Continue reading →
Just in this week: Gap‘s new Spring 14 campaign shot by David Sims. Everyone shows ‘real people’ style these days but Gap did it first and best. This collection is focused on Gap’s iconic pieces – khakis, denim and tees – given a relaxed, ‘Lived-In’ quality. It’s the first full collection by Rebekka Bay, Gap’s new Creative Director who joined from COS. Continue reading →
The Raf Simons SS14 campaign images are in! And although those boots are doing nothing for me, I absolutely love the half-half effect of the headshot and landscape graphics. The campaign was shot in Antwerp by Willy Vanderperre and styled by Olivier Rizzo…
Here’s Sofia Coppola modelling for Marc Jacobs’ last ever Louis Vuitton campaign. The SS14 images have just broken and were shot by Steven Meisel and styled by Karl Templer with Guido Palau and Pat McGrath on hair and make-up duty.
Marc Jacobs rallied a few of his favourite muses to model for the campaign, chiming with the prevailing trend of the last few seasons for an all-ages approach to fashion (Edie Campbell, Catherine Deneuve and Fan Bingbing also feature).
Sofia Coppola rarely lends her face to ad campaigns and I so admire her for this. Instead she works with designers who she is genuinely friends with, hence those Marc Jacobs fragrance campaigns we all love, and this slightly goth-y Vuitton one.
Great to see lovely Neelam Johal representin’ the brown girls in the new SS14 Burberry campaign.
You’ll remember that the Burberry show was Neelam’s first ever catwalk show and spotting her on the runway was one of my highlights of LFW. Along with a load of up and coming music and acting talent, Models 1′s Neelam is seen giving great trench coat
on a squishy velour couch in Chris Bailey’s front room and grinning from ear to ear as every new young Burberry face should. Talk about living the dream…
It feels like we’re in for a classic Christmas this year. The beauty brands are pushing luxe nudes and red lips and the jewellers are highlighting their iconics pieces. As for Burberry, it’s all about the essential trench, Burberry check cashmere, cream boxes tied with satin ribbon, and romantic London snow scenes (funny how snowy weather never looks this lovely in my part of London). Hell yeah, I’m sold… Continue reading →
The best thing about the new M&S ad campaign (shot by Annie Leibowitz – what a coup!) is surely Grace Coddington in her mannish alabaster coat.
The all-star cast also includes Tracey Emin, Karen Elson and Olympic gold medal boxer Nicola Adams. A dramatic, last-ditched attempt at salvaging the brand? That’s what some people are saying and it’s true, times have been tricky lately, especially on the fashion front. This is certainly a bold move from Marks & Spencer to reclaim its place as one of our best loved retailers. Style director Belinda Earl has been busily rethinking the collections, pinning her hopes of success on M&S Collection. This is the rebrand of M&S Women, a considered collection that focuses on contemporary staples – with just fashionable enough proportions and colours to appeal to a fashion-literate customer without chasing trends. Let’s face it, M&S is in need of a clear identity and I think we’re all agreed that you can get your fix of neoprene sweatshirts from Zara and New Look; much better for Earl to up the ante in style and quality (and hopefully price) instead.
So the next few weeks will be pretty crucial for Earl and co, as the new collections drop and customers decide whether to buy…or not. Of course, next to tackle is the shop floor experience, but hey, baby steps, yeah? And should you want to get the Grace Coddington look (or Karen Elson’s, my second fave), all the campaign items are available to buy in Marks and Spencer stores and online at www.marksandspencer.com from next month.
In this picture, Coddington is wearing M&S Collection coat, £99; M&S Collection cardigan, £29.50; M&S Collection shirt, £25; M&S Collection treggings, £35; Autograph shoes £45. Here’s a closer look…
Branded content is all the rage now, from etail sites with blogs and themed edits, to fully-formed in-house magazines from brands like Topshop, Acne and Cos. Levi’s Made & Crafted has gone about things in a different way, as guest contributor, LSN Global retail editor ALISON BISHOP reports… Continue reading →
Sonia Rykiel has had a complete reboot under new creative director Geraldo da Conceição. For starters I think this AW13 ad campaign looks really fresh and strong – I love the use of illustration. Photographed by Mert Alas and Marcus Piggott, styled by Marie Chaix and modelled by Sam Rollinson, with art direction by m/m Paris, the inspiration comes from 1950s and ’60s advertising posters.
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How to capture the zeitgeist of the current moment? You could do worse than peer into a makeshift photo studio at precisely 730pm at the old Selfridges Hotel last Thursday. Here, 300 invited denim lovers gathered, smartphones in fist, to shoot the world’s first ‘co-created and interactive denim campaign’ for Selfridges’ new Denim Studio. Continue reading →