When it comes to featuring cars in fashion shoots, have you noticed only vintage cars will do? Here’s the perfect example; Coach’s first ever pre-fall campaign for its Coach 1941 women’s RTW and bag line. In this context though, a classic American, leather-interiored car absolutely nails it. What does contemporary Coach stand for, if not luxury leathers and iconic Americana?
The campaign was shot on location in Red Hook, Brooklyn, depicting Stuart Vevers’ vision of laid back but youthful luxury (that’s helping to revive the brand, to much acclaim). The casting and styling are on point too. Can’t you totally imagine Lexi, Imaan and Riane gadding about town in their dinosaur sweaters and Rogue handbags IRL, being studiedly fabulous?
WORDS: Navaz Batliwalla/Disneyrollergirl
IMAGES: COACH Pre-fall 2016 by Steven Meisel, art-directed by Baron & Baron and styled by Karl Templer.
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