1990s

Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)



Models remember 1990s Helmut Lang



1990s helmut lang
Not to get all ‘it was better in the old days’, but thank you Vogue Runway for these personal recollections of some of Helmut Lang’s best shows. Read what Jeny Howorth, Elfie Semotan (top left) and Stella Tennant said about modelling in those unforgettable 1990s shows here. (And enjoy the catwalk pics and soon-to-come videos here…)

Here’s Elfie Semotan…
“Helmut had special ties with a lot of the models and almost everyone who worked for him backstage. (more…)