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1990s

Can Gap’s 90s redux make it relevant to a new generation?



Gap I Am Gap 90s redux

So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.

This time it’s youthful 90s normcore which makes much more sense. (more…)



Martin Margiela for Hermès – what was once radical is now timeless



Martin Magiela for Hermes spring-summer 2004
Sometimes Pinterest does this annoying thing of suggesting ‘picks for you’ pins that have nothing to do with what you like. The exception is the treasure trove of Martin Margiela for Hermès era pins that have been popping up this week. (more…)



Models remember 1990s Helmut Lang



1990s helmut lang
Not to get all ‘it was better in the old days’, but thank you Vogue Runway for these personal recollections of some of Helmut Lang’s best shows. Read what Jeny Howorth, Elfie Semotan (top left) and Stella Tennant said about modelling in those unforgettable 1990s shows here. (And enjoy the catwalk pics and soon-to-come videos here…)

Here’s Elfie Semotan…
“Helmut had special ties with a lot of the models and almost everyone who worked for him backstage. (more…)



From the vaults: Kirsten Owen



Vogue-Italia-Kirsten-Owen

Kirsten Owen in no make-up make-up, smiling and having a cheeky fag on the cover of Vogue Italia. In a plain black jumper. No coverlines. Just fantastic, no? (from September 1997, by Steven Meisel…)