And we’re off! It’s the London leg of Fashion Month and there’s a lot I’m looking forward to. Mother Of Pearl makes its London Fashion Week debut this season, Joseph returns to LFW after years and years and years and Blue Farrier is going to show us what’s up her Issa sleeve. Then there’s Hunter’s arrival on the fashion week stage. Is this another Burberry in the making?
Also new for London Fashion Week is the British Fashion Council’s official partnership with Swatch. If you happen to be around Somerset House from today to Tuesday, you’ll find the Swatch pop-up Patisserie (actually a sweet shop on wheels!) parked on the cobbles, stocked with specially created survival sweets to keep flagging fashionistas’ energies up. Among the bonbons are chamomile-infused calming sweets, Guarana-packed energy sweets and vitamin-filled beautifying sweets.
I’m also partnering with Swatch, reporting trend highlights and video footage throughout the week. All this ties in with Swatch’s latest ‘Pastry Chef’ collection of candy-inspired timepieces. Think maccaron shades and liquorice allsorts-prints – just look at these and tell me they’re not the most saccharine accessory treats you’ve seen this season…
*THIS POST IS A SPONSORED COLLABORATION WITH SWATCH