Great commentary by Vanessa Friedman in the FT on the trend for fashion short films. At Cannes we have the Oliver Dahan (director of La Vie En Rose) six-minute Dior movie starring Marion Cotillard. The online-only short has a thin plot, looks suitably lush and of-course features lots and lots of lovely product. It follows on the heels of the Chanel No 5 internet film starring Audrey Tautou – another big budget ad dressed up as a film. There’s no doubting the films are beautiful but are the punters fooled that they are art rather than commerce? Read the article here for Friedman’s verdict.