Shopbop debuts ‘moving stills’ feature

I’m loving the new type of slow-mo moving image being employed for fashion shoots. I first saw it used by Vogue Homme Japan and Burberry’s AW10 3D ad campaign and now Shopbop has done something similar with its new interactive lookbook feature. It looks like a still image but when you hover the mouse over it, the model moves in a rather compelling way – like a halfway house between a still and a moving image.

What do we all think?

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One Response to Shopbop debuts ‘moving stills’ feature

  1. Anonymous says:

    Hmmm….i don't know! I looked at the Shopbop one and while I love it and couldn't stop staring, I don't think it would make me 'want' anything more or click to buy.

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