Resurrecting the spirit of detroit

Shinola-bruce-weber

There’s a little bit of a buzz around Detroit at the moment – the once-vibrant-now-less-so motoring and manufacturing city.

Shinola is a brand at the heart of Detroit’s resurgence that I discovered last year. It specialises in watches and leathergoods crafted from leather produced by Detroit’s Horween Leather Company – one of America’s oldest tanneries. The leathergoods are the height of understated luxe and include tech pochettes, notebooks and document folders all in beautifully saturated colours. The brand even has its own cola (called Shinola Cola of course).

Shinola-watches
Shinola-ipad-Case
Shinola-leathergoods
Shinola-Runwell-leather-watch
Shinola Mac Book Envelope
Shinola-cola

To celebrate the heritage and ongoing spirit of the Detroit people, Bruce Weber has made a delightful series of films for Shinola. This is my favourite one…

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