The secrets of window display…from Hermes and Chanel


“I tell a story which is just like a theatre show and the stars of my show are leather and silk…”

Anyone interested in brand communications, visual merchandising or Hermes should watch this excellent video from Imagine Fashion. It features Leila Menchari, creative director of Hermes’ windows (since 1977) interviewed by IF’s fashion features editor Godfrey Deeny. Her poetic descriptions of her work for Hermes and the art of window display are fascinating. Here’s the trailer…

This evening sees Godfrey’s interview with Chanel’s president of fashion, Bruno Pavlovsky go live on Imagine Fashion so look out for it here.

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