This latest batch of high street hook-ups has certainly made me sit up and take notice. After Beth Ditto for Evans on Wednesday, I went to a breakfast salon show on Thursday to launch Roksanda Ilincic for Whistles. Totally spot on, these seven limited-run cocktail dresses retail from £175-£300 and are the perfect marriage of Roksanda’s luxe touch with Whistles’ commercial clout. One nice element is that each dress is made in a colour to complement a particular skin tone. As Roksanda is a bit of a whizz with the old colour palette, this translates as a rainbow of orange, pink, turquoise, navy, chartreuse and jet black.
The location, Bob Bob Ricard in Upper James Street was beautiful, a newish restaurant serving things like Valrhona chocolate milkshakes (ooh!), posh burgers and comfort food with a twist and where breakfast is available all day and you can make your own toast using one of the toasters placed in each booth. Fun!
As there were only seven dresses, the wafty model walk-through didn’t take very long but they then considerately stood in a row along the bar at the end. Cue all the online press stampeding to get the all-important we-saw-it-first snaps. I nearly headbutted poor Susie Bubble in the melee but managed to get out unscathed.
Very pleased with the goody bag, containing a glossy black corsage pin which chimes nicely with my emerging trend for ‘neck jewellery‘!
The collection arrives in early September and will be stocked in the Whistles flagship store in St Christopher’s Place as well as other Whistles branches plus Harrods, Selfridges and Brown Thomas. Here are some pics from the look book: