Quote of the day

“I have always divided people into two types – discerners and non-discerners. Discerners are able to put factors such as style, service and presentation together and make a value judgement of whether to spend £30 or not. Non-discerners buy just on price – they would go to a cheap restaurant just because it is cheap. What we will see happen is that the sector of people who buy on price will swell.”
Wise words from Per Una boss George Davies

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7 Responses to Quote of the day

  1. Fruchtzwerg says:

    totally I agree, no need to say more.

  2. Make Do Style says:

    Yeah I call discerners people who don’t buy per una and non discerners those that stupidly do!

  3. WendyB says:

    People who buy just on price tend to buy a lot of crap that isn’t great because “oh, it’s cheap.” Discerners spend their money more wisely.

  4. enc says:

    That makes sense.

    Buying something because it’s “in the sale” may appeal, but do we really NEED that item?

  5. Mrs Gorman says:

    I came here ten years ago from Australia with a backpack (admittedly full) of clothes, and was really, really skint. So that meant that every purchase for the next two years, whether from Oxfam or Liberty, had to fit in with the rest of the wardrobe. No impulse buys for me. And so I figure I’m just reverting to that, if I ever really lost it in the first place……… I used to think it was boring but I prefer discerining….


  6. Sal says:

    Sad, but likely true.

  7. Kate says:

    This quote shames me. I buy designer handbags only when they’ve gone off-season and are offered online dirt-cheap. That way, I get the brand without the stiff tag. It would be nice to become a discerner, though, and have the money for discerning, especially where handbags are concerned.

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