Quote of the day

“I have always divided people into two types – discerners and non-discerners. Discerners are able to put factors such as style, service and presentation together and make a value judgement of whether to spend Β£30 or not. Non-discerners buy just on price – they would go to a cheap restaurant just because it is cheap. What we will see happen is that the sector of people who buy on price will swell.”
Wise words from Per Una boss George Davies