Quote of the day: Rony Zeidan on ‘see now, buy now’

Is the See Now Buy Now concept working?
“It’s very much a cultural difference. In America, it’s inherent for people to buy. Europeans are a bit more classic in their approaches. There’s a stronghold in Europe when it comes to remaining loyal to heritage and culture, and history.”
Rony Zeidan, founder of the agency RO NY on the ‘see now, buy now’ phenomenon, Glossy.co (so it’s not just me then…)

WORDS: Disneyrollergirl/Navaz Batliwalla
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