Following on from my post about the increasing exclusivity of the luxury market, news reaches me of rather pretentious goings-on at Hermes. Following in the footsteps of Grace Kelly and Jane Birkin, the latest ‘celebrity’ figure to have an Hermes bag named after her is LA socialite Susan Casden. (Never heard of her? Me neither.) The ‘Susie Casden’ bag itself is gorgeous, a nicely manageable size with rounded edges and two cute front pockets in delicious Hermes burnt orange. But here’s the killer. The bag is made to order, and then, only available with Casden’s written consent. Could it be any more ridiculous? Or am I just jealous?