Wowsa, Polaroid and Lady Gaga finally unveiled not one but three products from their collaboration. For me the sunglasses that display photos are a bit gimmicky and sound like they probably cost a bomb. The Polaroid printer is more appealing – it’s lightweight and portable and you can send images straight from your phone to it via Bluetooth (although it’s not iPhone compatible due to Apple issues). The new generation Polaroid camera looks and sounds like a total winner. It’s nicely weighty and better looking than its plasticky predecessor and can also take digital photos.
I didn’t watch the whole presentation so I don’t know anything about prices or availability yet but I think Gaga did a brilliant job with the presentation. See for yourself here.