Pinterest for London Fashion Week

Pinterest LFW

Today is the unofficial first day of London Fashion Week (seriously, what’s with all the pre-LFW action?) and also the first day of Pinterest’s LFW campaign.

As part of its international Fashion Month spotlight, it has partnered with designers, retailers, editors and influencers to get Fashion Week inspiration trending throughout the boards.

Go to Pinterest/Fashionweek to see all the pins aggregated under one umbrella or go to individual boards for a more personal point of view.

My board is called London Fashion Week Scrapbook and is a mix of as-I-see-it Fashion Week action and emerging trends. I’m using it both as a research tool and a fun blog extension.

All this is yet another example of the wider cultural significance of Fashion Week. It seems everyone wants to take it beyond the trade show and I feel like this season will see a tipping point when it truly resonates with the masses.

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