On Monday, I was invited to the launch of new beauty brand, All For Eve. I don’t cover beauty much on here but I wanted to go as two of my favourite beauty buddies were involved. All For Eve is a not-for-profit brand launched by George Hammer to raise money for gynaecological cancer research. It launched its first capsule collection to the public on Monday but has already won four industry gongs at the CEW Awards (the CEW Awards are voted for by industry insiders).
The launch gave us the opportunity to try out the two make-up products, Daniel Sanders’ red lipstick and Sophy Robson’s red nail polish. Sophy is one of the UK’s most innovative nail artists with a client list to die for – French Vogue! Chanel! Tom Ford! Nancy Del’Olio! She’s also a top blogger and tweeter – her tweets are like juicy little nuggets of insider trend forecasting. I couldn’t resist the offer of having my nails done by Sophy’s assistant Zaida. I find it really therapeutic watching my nails being painted and Sophy has created a beautiful, clear red with a great, smooth consistency.
I am slightly obsessed with red lipstick at the moment. In my teens I used my mum’s Revlon Love That Red and it became something of a trademark. Rediscovering it recently, it looked all wrong, giving my skin a not-chic porridgy hue. Ugh. Daniel Sandler’s tip for those having trouble finding their perfect red is to ‘custom blend’ it over your usual lipstick to give your colour more depth and he asserts, “when you find the perfect red, you don’t need any other type of make-up.” (Watch his red lipstick tutorial on Elleuk.com.) Daniel has to be one of the loveliest make-up artists around, we have known each other for years and he didn’t mind one bit when I plonked my champagne glass on top of a display case, obscuring his CEW award – oops. (BTW, don’t you just love that Daniel is surrounded by a Ready Brek glow in this photo?)
The All For Eve range is slowly being rolled out to the best-known retailers in the country. So far, the lipstick is available from www.allforeve.co.uk and launches at Harrods on 1st May, followed by Selfridges, Harvey Nichols, Fenwick and Fortnum & Mason from mid-May. The nail polish is available from mid-June and there’s a chance to win one on Sophy’s blog.
[Top photo: Sophyrobson.com]