London Fashion Week ss10 – The Sartorialist




When I turned up at the Sartorialist book signing at Liberty last week, I never in a million years expected the queue to stretch from one side of the store to the other, and then some. It was the longest queue ever! And there at the front was Scott shaking hands and making small talk with each and every punter. Having been gifted a book already by Mr Gentry, I was only there for the champagne but I overheard enough excited Sartorialistees to gather that the wait was more than worth it. Funnily enough, everyone was majorly dressed up which made me think that Scott would have been far happier our front snapping his fans than behind a desk. However, he was joined part-way through by Mrs Sartorialist (AKA Garance Doré) so didn’t seem too put out.

I had read that there would be Sartorialist-curated areas throughout the menswear area but when I asked I was told ‘this is it’. It was basically huge blow-up Sartorialist pictures displayed amongst gentlemanly arrangements of hats, umbrellas, coats etc. The effect wasn’t what I’d expected but it looked great and I think (hope) it will be in situ for a while. It’s in the basement menswear department if you want to have a look.




They used my favourite Sartorialist pic of George Cortina – apologies for this blurry excuse of a photo which I took on my Blackberry…



London Fashion Week SS10: Peter Jensen



Peter Jensen’s collections never work as a collection for me until I know the context. Then it all makes sense. For SS10 he played with proportions in his presentation. With many designers choosing the presentation format over a show, it gives the designer more freedom in how they want their collection to be seen and also makes for many more art-fashion crossovers.

In Jensen’s case, he designed a collection, photographed it on models, shrunk them down and made his collection in miniature and then let artist Laurie Simmons photograph them in her dolls houses. The resulting larger-than-life photos were displayed in a presentation at the ICA with real models posing against them (to then be photographed by us). Surreal and fun!





Laurie Simmons

[Double click pics to enlarge]