Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)



Rouge Dior lipstick reinvented (with a few surprises)



Rouge Dior in 80 Red Smile

Woah, there’s no stopping Peter Philips and his magic mixing palettes.

Due on 1st September is the newly reinvented Rouge Dior lipsticks line that has new matte formulations as well as a reformulated satin finish. The new ultra mattes now contain mango butter, hyuralonic acid and Aroleat Samphira (more…)



Buy it now: the Prada ecommerce edit



Prada ecommerce aw16

Welcome to the 21st century Prada.com! Prada ecommerce has arrived with a shiny new site, while also relented to selling on a couple of other choice e-com outlets (namely Net-a-Porter and Mytheresa). What to buy? Well since you asked, let me narrow down the choice…

Accessories Decorative bag straps, those luxury girl scout keyrings, micro-mini notebooks (is it too early to think about stocking fillers?), the most delicious saddle bags and all manner of other Prada arm, shoulder and leg candy that will tickle your fancy.

Shoes The chunkster platforms in velvet and leather are the standouts, along with the high-vamped, flare-heeled patent moccasins and two-tone velvet Mary Janes.

Clothes Furs! tea dresses! Throw-it-on coats! I love the red printed tea dress illustrated with romantic couples to wear with ankle socks and brogues. And the short sleeved cashmere knits to wear with, well, everything…

NOW CLICK TO SHOP THE POST BELOW…

WORDS: Disneyrollergirl/Navaz Batliwalla
IMAGE: Vogue Runway
NOTE: Some posts use affiliate links and PR samples. Please read my cookies policy here

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On my radar: Fornasetti L’Eclaireuse



Fornasetti scented candle L’Eclaireuse in Mistero a woody spicy fragrance

Fornasetti klaxon! Exciting news from the Fornasetti Profumi camp, there’s a brand new scent incoming for autumn. If you like warm, spicy, peppery scents then you’ll love Mistero, which has woody notes of sandalwood, cedarwood and musk as its base, with Incense and pink pepper on top. This isn’t as heady as Otto (the most famous Fornasetti fragrance, created by Olivier Polge), but it still has a ‘Fornasetti’ warmth to it. (more…)