THE DRG STYLE INDEX: COACH FRAGRANCE, J. CREW, DIOR X WECHAT



Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…

COACH THE FRAGRANCE IS COMING
Coach fragrance is coming
Good news for Coach; the revamp is working and sales are enjoying an upswing. Clearly its customers are loving the retro-modern Americana references cooked up by Stuart Vevers of late (not to mention the endless ads of girls-and-cars). Next step? A new Coach fragrance is in the works, fronted by Chloe Moretz. Read more here. (more…)



Buy it now: Just one piece from PER/se



PER Se Nebula Coat
The girls from Nom de Mode have pivoted. They’ve introduced PER/se (pronounced ‘per say’ as in the Latin phrase meaning ‘by itself’), a one-piece concept that will produce one design every two months. (more…)



Can the Burberry Beauty Pinterest campaign drive mascara sales?



Burberry Beauty Pinterest campaign Cat Lashes mascara

The new Burberry Beauty Pinterest campaign is werking for its money. It’s got everything, from social commerce, to personalisation to cross-platform marketing.

Launched last week, the aim is to drive traffic to Sephora, to sell the new Burberry Beauty Cat Lashes mascara. Why Pinterest? (more…)



Rouge Dior lipstick reinvented (with a few surprises)



Rouge Dior in 80 Red Smile

Woah, there’s no stopping Peter Philips and his magic mixing palettes.

Due on 1st September is the newly reinvented Rouge Dior lipsticks line that has new matte formulations as well as a reformulated satin finish. The new ultra mattes now contain mango butter, hyuralonic acid and Aroleat Samphira (more…)