“After each show I ran backstage to say the same set of words in French or in English on-camera for Fashion TV. I had to think in heels fast and stick with first impressions. Brilliant. Génial. Ugly. Moche. Cool. Cool. Great. Génial. Lame. Débile. Fabulous. Génial. My vocabulary grew as pointed and tiny as my attention span. Génial. Génial. Débile. Génial.” (more…)
So even though I liked the Gap normcore campaign, it turns out the public didn’t. But that hasn’t stopped Gap trying to channel its normcore heritage one more time to engage a younger generation of customer.
This time it’s youthful 90s normcore which makes much more sense. (more…)
Fashion Month is upon us and one of my favourite elements is all the backstage photography. So much more atmospheric than the front-on catwalk shots we’re used to, no? Elise Toïdé is one of the photographers who excels in this reportage style. (And she took the photos for the Paris-based women in my book.) Elise is great at capturing a sense of intimacy, even in chaotic surroundings. (more…)