Ask Alison: Do you speak Hermès?

Hermes launches Hermesistible microsite

Here’s the latest ‘Ask Alison’ post from DRG retail editor, ALISON BISHOP, on how Hermès is using playful storytelling to launch an accessories e-commerce microsite

Hermès has a playful answer to the emotive question of why we shop for luxury: irresistible whimsy.

Via its engaging and fun new website, Hermèsistible, the French luxury brand says ‘just give in to life’s temptations’ and, ‘go with your irrepressible desire’ to buy to that enamel silver bracelet or buckled leather cuff. (more…)

Chanel Rouge Noir returns

Chanel Rouge Noir Limited Edition

Would it be too much of a stretch to pin the ‘fashion-isation’ of beauty onto Chanel and its major moment with the iconic ‘Vamp’ nail? This year marks two decades since Uma Thurman sported the eggplant-hued mani (renamed Rouge Noir for commercial purposes) in Tarantino’s Pulp Fiction, scoring never-seen-before stampedes as well as initiating an era of product placement in movies that’s since become commonplace. (more…)


Here’s the latest weekly DRG STYLE INDEX ranking, a round-up of the brands currently buzzing on my radar…


Burberry Christmas ad campaign

I got to attend the unveiling of the new Burberry Christmas ad in the Regent Street flagship on Tuesday and as expected, it was fun, stylish and very British. And it totally made me want to see Billy Elliot. The celeb-filled event completely overshadowed the week’s other Burberry news, that the brand is consolidating all its sub-brands under one big Burberry-checked umbrella. So no more Burberry Brit, London or Prorsum – just ‘Burberry’ (which is what we all called it anyway). (more…)

Dior beauty AW15: the highlights

Dior Beauty Cosmopolite aw15

This feels like a pivotal beauty moment for Dior, a sweet spot in which the beauty and fashion messages are perfectly aligned. With his first make-up collection, ‘Cosmopolite’ for Dior, Peter Philips has brought his finesse with colour and finish to meet Raf Simons’ gently retro-futuristic vision, (more…)