Nigel Shafran for Loewe

Nigel Shafran is a name I haven’t heard on the fashion photography front for a while. Back in the day he was a regular on the i-D/Face/Vogue circuit but these days his focus is more art photography. He recently shot the new Loewe campaign in the streets of Madrid.

I decided to have a nose at his website to see what else he has been up to. I love his 9-year study, ‘Ruth on the phone‘ – I have images of this poor woman baulking as her husband appears brandishing a camera every time the phone rings, for years on end…

There is also a poignant series on charity shops, market stalls and car boot sales, part of an ongoing exploration of everyday, ordinary London.

“There was a charity shop near my darkroom and it was one of those times when I felt very inspired by my surroundings. There was so much potential history in all that stuff. It’s the only kind of shop where the goods chose the shop rather than the shop choosing the goods.”
Nigel Shafran

Shafran’s photos of Adriana Lima, Rosie Huntington Whiteley and Alessandra Ambrosio have a similar quiet, documentary feel to them and apparently are unretouched:

I love that Loewe’s Stuart Vevers has not gone for the obvious Mert & Marcus/Testino/Steven Klein/David Sims photographer choices. How nice to see a brand using a photographer who is neither ‘new and exciting’ nor part of The Establishment. Maybe ‘old and interesting’ can become a new trend? Vevers also impressed me with his recent Loewe Leather Icons campaign, which celebrated non models of all ages (although still impossibly glamorous). I’m liking the unconventional approach to his campaigns and will be watching closely…

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8 Responses to Nigel Shafran for Loewe

  1. Blink says:

    really nice article. I hadn't heard of him before but will certainly be looking out for him from now on. Great Loewe campaign.

  2. indigo16 says:

    Love this campaign for Loewe, it has a real stillness about it. I also really enjoyed visiting his website. I wish I had seen that exhibition at the James Hyland gallery.

  3. Lis-x- says:

    What a great guy. I'm in love with the phone montage link, such a great idea. plus last picture of it made me smile.
    Fabulous find, highlight of my day!
    Off The Wardrobe

  4. Kiki says:

    Great post! I will have a proper look around his website later but really love the Loewe campaign too; there's something very elegant and story-telling about it clearly lacking in others!

  5. Sarah says:

    I like the charity shop/car boot sale photos. Very quiet and contemplative. I get the same feeling when I'm rooting through boxs of old books and wondering who the people who write inscriptions on the flyleaves were.

  6. 00o00 says:

    i like this campaign, nothing glossy, paired down simple glamour, luxury.

    and he's casting all the VS models! not too keen on rosie hw, but alessandra is amazing.

  7. kenyatta Manning Pictures says:

    i've never heard of this photographer. thx for the introduction :)

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