National Geographic Store


One of my most exhilarating discoveries during LFW was not a fashion discovery at all but a travel shop. The National Geographic Store in Regent Street has been open since November and I have probably been past it countless times but this time I actually ventured inside. Talk about ‘exciting retail experience’, I think all those tired, run-of-the-mill high street chains could do well to pay a visit. The store is laid out like a ‘museum of adventure’ where every item is for sale. As my favourite part of any museum is the shop, you can imagine how much I love this museum-slash-shop approach. Everything is beautifully executed and merchandise – think any Ralph Lauren store – with fantastic attention to detail. I loved all the furniture and the stairwell of framed photos and can personally vouch for the chocolate cake in the slow-food cafe. The only NQT (Not Quite There) element for me is the clothing. There is a range of travel clothes that could be so much better with a few tweaks in the design and quality. The idea is good – classic travel-friendly clothes for men and women – but the design at the moment is more Hawkshead than Hermes. That said, the mens shoes are really yummy and there is a range of luxury branded stationery (personal organisers etc) just crying out for aspirational types like me to snap them up. I didn’t even make it to the basement but apparently it has a product-testing chamber where you can experience extreme temperatures and generally enjoy the National Geographic experience.













For more information, this blog post is pretty comprehensive.

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5 Responses to National Geographic Store

  1. T-Shirt and Tails says:

    Hey,

    I’m a big fan of your blog and I’d love to exchange blog links with you.

    Check out my blog sometime: t-shirtandtails.blogspot.com

    T-shirt and Tails

    xxx

  2. susie_bubble says:

    Oh my god I thought I was the only one who was fascinated with this odd shop opening….love the brogues….

  3. Top Bird @ Wee Birdy says:

    Nice shop review, I’ve been meaning to check it out. Reminds me of some Aussie wildlife/outdoors-y shops back home. xx

  4. Cassiopeia says:

    Oh, it looks amazing! I wanna go now! :-D Think I might have to pop in… :-D

    Xxxc

    http://clothestohealabrokenheart.blogspot.com/

  5. etoilee8 says:

    I cannot believe National Geographic is based in Washington DC and they haven’t set up shop here. That is so disappointing. People complain about DC lacking style presence but how can we have it if we are constantly overlooked? How disappointing! It does look pretty cool.

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