Mulberry’s making-of video and more profit rises


Like other luxury leather-goods brands Hermes and Loewe, Mulberry has created a video to celebrate the makers of its highly collectable bags. The video is narrated by CEO Godfrey Davis and shows workers at the factory in Somerset making handbags and talking about the apprentice programme and new factory extension.

Last week Mulberry announced yet another upswing of profits with total revenues up 62% for the six months ending September 2011. Part of this is due to increased brand awareness globally, including outfitting festival goers (which celebs didn’t wear a Mulberry bag at Glastonbury?), launching new stores and hosting lavish parties for celebs, socialites and bloggers. Its latest soiree held at the Chateau Marmont in LA boasted a poolside PA by girl-of-the-moment Lana Del Rey and guests including Kate Bosworth and Juno Temple.

Mulberry’s new spring bags…
Mulberry green Bayswater SS12

Mulberry Lily Maxi Grain metallic SS12

Mulberry large beige silky snake print Alexa SS12

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7 Responses to Mulberry’s making-of video and more profit rises

  1. Lucy says:

    Oh this is so perfect! Thank youu, my best friend linked me to this as I’m looking at Mulberry and it’s Heritage idea for my dissertation :)
    xxx

  2. Disneyrollergirl says:

    Happy to help Lucy!

  3. juliette says:

    I have two mulberry handbags, both purchased from libery and both with a made in china tag (was most disappointed tofind this). admittedly bought some time ago – does this video mean they no longer outsource as it was the reason I stopped buying them.

  4. LOU says:

    they make the bags in China and then ‘finish’ them in the UK.

  5. Not impressed says:

    who are THEY kidding? all production nowadays are made in China and Turkey. Sommerset romance´╗┐ my behind!!!! this is just advertising lies…

  6. Disneyrollergirl says:

    OK, This article says ‘30% of its bags are made at the Rookery, Mulberry’s factory in Somerset… with plans to increase the percentage of its bags made there from 30% to 40%’.
    But I can see how that’s hard to believe when SO many bags are sold worldwide.

    http://www.guardian.co.uk/lifeandstyle/2011/feb/19/mulberry-luxury-brand-sales-up

    Will ask the PR to clarify.

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