Much ado about M&S

Being something of an outsider, I have a tendency to defend the underdog in most situations and when it comes to fashion, M&S is the underdog du jour. While recent figures show they have suffered their worst sales for three years with shares dropping by almost 25%, I say, give them another chance.

The Sunday Times reports that mid-range labels are increasing in popularity as consumers reject unethical fast fashion and unaffordable high fashion (something I predicted fourteen months ago).┬áIf that’s the case then M&S’s luck should soon pick up once customers see its new autumn/winter offering. The preview back in May showed a well-edited collection of fashion-forward but not unwearable looks which would suit anyone from twenty to sixty-odd. Jewel-bright trenches and solid-coloured separates reminiscent of DKNY sat alongside embellished chiffon tunic dresses (think a toned-down Jade Jagger in Matthew Williamson) teamed with coloured tights. Save for the one red herring – a pair of leather skinny pants (so very wrong) – there were no fashion victim high-waist jeans or out-there ugly accessories. Instead there were fabulous straight-heeled ankle boots, lush slouchy bags and many wonderful coats. I think in today’s fashion-savvy age, this is a good example of what the average middle-England forty-something should be aiming for, just look at Mary Portas if you want proof of how good it can look.

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8 Responses to Much ado about M&S

  1. susie_bubble says:

    Mary Portas sometimes doesn’t pull it off…but you do have to give to her…. I do hope M&S’ fortunes will pick up….

  2. Sal says:

    I completely agree with your assessment. What fabulous pieces, and wearable without being dull!

  3. laia. says:

    ooh i like that last coat!

  4. Style Eyes says:

    I have to admit to buying quite a bit of M & S although some seasons I just can’t find anything That I like. One thing I will always buy from M & S and no where else is my undies.

  5. Top bird says:

    Gawd, I’m loving Mary Portas and her second TV series right now. She’s such a cool, tough bird. Nice post…

  6. Zoe says:

    I must say, I put serious trust in m&s shoes, they last incredibly well. Also, depending the circles you mix in, wearing m&s means it’s incredibly unlikely to go to a club and see someone in the smae dress.

  7. Crispy Banana says:

    that turquoise trench is to die for

  8. etoilee8 says:

    Marks and Sparks has come a long way since I was in London. . . I have a pair of beautiful undies from there (which were a leaving prezzie), unfortunately they ride up my bum like you wouldn’t believe!

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