Models with attitude

An email just came in from a high street store announcing its new face for high summer and autumn/winter. Unfortunately, the news is embargoed til next week so I can’t name names but the model in question is a prominent UK blogger with attitude. Why is this interesting? Two reasons. One, it underscores the theory that models these days need more than good looks, they need personality. Models with attitude add extra energy to everything they do, they add their own stamp to the styling and make the pictures pop. Two, a blogger-as-spokesmodel is a pretty smart move on the part of the marketers. Bloggers have added value because they’re great communicators. They have a ready made platform to publicise the campaign – add together their blog, Twitter and Facebook followers and you have a pretty wide reach. (Hunter wellies obviously thought so when they signed up Liberty London Girl.) Bloggers also have entrepreneurial spirits so it will be interesting to see how the blogger-as-model trend develops. We’ve seen plenty of celebrities go from face-of to creator-of, let’s see if bloggers follow suit.

[Image credit: Karlheinz Weinberger]

This entry was posted in Ad campaigns, Bloggers, Brands, Business of fashion, News, Trends and tagged , , . Bookmark the permalink.

6 Responses to Models with attitude

  1. Kit says:

    I think I know who’s this blogger is, defo for sure…..not maybe not. Am playing a guessing game 😀

  2. Dinky says:

    Very spot on – be interested to see the campaign and the comments afterwards

  3. I think I know as well :)

  4. Reem Kanj says:

    Very interesting, excited to find out who!

  5. Kit says:

    Buggar opsy typo – *or maybe not*

  6. Alice says:

    How exciting – I have no idea who this could be. It’s a news story I’ll be watching with excitement!

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