Introducing Millu Millu SS14

“I see all these magazine articles aimed at business women proposing clutch bags for the office,” laughs Mireia Llusia-Lindh, “and it’s like, are you crazy! My customers need more than a clutch for their office bag, but it needs to look good.” Llusia-Lindh started life as a management consultant before bringing her business and creative brains together to launch her handbag line, Milli Millu (not to be confused with Meli Melo). A few seasons ago, I spotted one of her structured totes across a crowded networking event and discovered its designer was sitting right next to it. Then, months later when I carried my Zurich tote to a store event, the store owner admired it and sent her buyers to investigate.

The main appeal is a sleek aesthetic married with practicality and a fair price point. The design is intuitive – bags are a sensible size and weight, and they’re device-friendly for today’s flexi-worker. Crucially for Llusia-Lindh’s clients who work in law and finance, the bags are designed to fit a combo of laptops, tablets and phones in their many pockets.  “My customers multi-task, so they want a stylish bag that does it all, not a laptop bag,” says Llusia-Lindh.

For SS14, Milli Millu’s signature understated colour palette has expanded to include pops of citrus orange and yellow (“they’re the editorial bags really but we do sell a few!”). The Montreal is an excellent all-season bag in citrus calf-hair or two-tone neutral leather, although my favourite is the snake-print version (top and below)…

The Helsinki is a great off-duty bag in understated neutrals or orange accents

The expandable Bilbao is popular with fashion editors, including me. I carried my calf leather and lamb hair Bilbao throughout London and Paris Fashion Weeks and happily toted my camera, iPad and phones for 12+ hours a day scooping up strokes and compliments along the way…

And the best bit about all this is Milli Millu’s latest pledge. For every bag bought, a lifesaving kit is donated to a child in need as part of its A Bag A Life scheme. Working with the charity SOS Children’s Villages, kits of of vaccines and treatments are supplied to save the lives of vulnerable children. Shop the Milli Millu collection here.

This entry was posted in Brands, Design, Shopping, Trends and tagged , , , , , , . Bookmark the permalink.

3 Responses to Introducing Millu Millu SS14

  1. These bags are fab – I like the white and the grey styles and also the Bag a Life pledge. Excellent.

  2. Francine says:

    The first bag looks a bit like Chloe, anyway great collection!

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>