Merchants In London at The Shop At Bluebird

I’m a big believer in the idea of collaboration, not competition and that’s part of the ethos behind Merchants on Long, Africa’s first concept store where designers work together to promote the best of African luxury design. The Cape Town store has just launched a pop-up at The Shop At Bluebird called Merchants In London, showcasing the work of artisanal African brands including stationery from The Letterpress Company, fragrance from Frazer Parfum, clothes from Suno and these wonderful umbrellas from Babatunde.

I couldn’t make it to the opening so have yet to see it all in the flesh but these lush photos by Jon Furniss certainly speak volumes…










Merchants in London at The Shop at Bluebird, 350 King’s Road, SW3 is open until 16th June 2012

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