Contrary to Tom Ford’s ‘keep it exclusive’ stance, it’s becoming more common for fashion followers to expect a preview of the new collections in some form or other. We already have the pre-show behind-the-scenes tweets (Pat McGrath is single handedly killing it with her menswear show tweets this week), but I’m also loving the revealing of the mood board – as seen in yesterday’s piece by Suzy Menkes on Kim Jones’ first collection for Louis Vuitton. Like reading the show notes prior to the show, when you see the mood board you can dream up your own interpretation of what’s to come – and it’s never the way you imagine it. Kim Jones’ collection was inspired by his upbringing in Africa and Peter Beard’s book The End of The Game (talking of moodboards/scrapbooks/collage, Peter Beard is in a league of his own) so I anticipated lush layers of lineny utility-wear. The reality revealed streamlined ankle-rolled suiting, casual separates in all shades of sand, plenty of just-fancy-enough leather travel bags and – my highlight – a graphic check cleverly inspired by Masai robes.
Meanwhile, Korean designer Wooyoungmi is giving daily sneak peaks in the run up to her ss12 show on Hero-zine.com. Yesterday she revealed her inspiration board for the collection, today it’s the casting line-up. What a nice way to keep the momentum building til showtime.