London loves Luella

The Luella store is now open! It opened on Monday (cor they kept that quiet) and it’s looking rather good. In my five-minute recce I spied lots of dark wood (including reclaimed floorboards from the 17th century I’m told), painted carved horses heads, the obligatory freebie stickers and badges (um, I presume they’re free, I certainly nabbed a handful) and some gorgeous Luella-tastic clothes.

My favourites: pink cashmere knits, ‘Love, love, love’ T-shirts, bib-front shirts, metallic heart purses and – of course – handbags aplenty.

The shop is next to Jo Malone on Brook Street (off New Bond Street) but you really can’t miss it, it has a giant lit-up heart in the window.

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7 Responses to London loves Luella

  1. Ondo Lady says:

    I didn’t know Luella was opening up a shop. Yes they did keep that quiet. The shop looks lovely from the front and I am really liking the chocolate wood exterior. I will check it out and also pop into Jo Malone for a quick sniff of her candles. All I can afford these days.

  2. Jennifer says:

    I lwant that Luella tshirt!!

  3. YSLfashionista says:

    I love Luella! She’s one of my favorite designers! And do you actually live in London? That’s so tight…I definately want to live there. And do you really like Michael Jackson!? I LOVE HIM!

  4. muze1990 says:

    Soo cute that big heart <3!

  5. hebden says:

    Good to know, I had no idea she was opening a store.

  6. Kat says:

    I love luella! She’s just the ulitmate in cool. Even that shop front is cool, no pretention ever for luella.

  7. Bobble Bee says:

    and so do I

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