London Fashion Weekend: Weekend Insider Guide

Are you Fashion Week-ed out yet? If not, there’s more. Increasingly, Fashion Week is stretching beyond the front row and out to the consumers who want to shop it all… now. London Fashion Weekend started on Thursday and is a way to piggy-back on the buzz of Fashion Week, with shopping ops from LFW designers like Pringle Of Scotland, Issa London and Michael Van Der Ham, in the exact same location as the shows themselves.

I’ve written a wee post for the Weekend Insider Guide about how to get next season’s looks now. Have a look if you’re going to London Fashion Weekend, or even if you just want a heads-up…


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