It’s live! Harper’s Bazaar launches ShopBazaar

Magazines swore they’d never do it. “Editorial is editorial; commerce is commerce,” they chorused. But things are different now. Harper’s Bazaar has just launched Shop.Bazaar.com in preview, a shoppable edit for the Harper’s Bazaar woman. In essence it’s a bit like Net-a-Porter in reverse. It has shoppable content curated via the pages of Harper’s Bazaar by its impeccably-pedigreed editors and is powered in partnership with retailers like Saks Fifth Avenue and Hirshleifers (Harper’s doesn’t hold any inventory itself; its fashion cupboards are big, but not that big), as well as mono-brands like Salvatore Ferragamo.  I’ve just signed up so I’m having a play. Will report back…

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3 Responses to It’s live! Harper’s Bazaar launches ShopBazaar

  1. Duck says:

    This is the future.

  2. Helen says:

    Interested to see how it looks myself too.

  3. Pingback: Fashion & Mash | Digital snippets: Wonderbra, Gucci, Mulberry, L’Oréal, Saint Laurent, Louis Vuitton

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