Levi’s: One for the What Took Them So Long file…

I’ve never understood how Levi’s 501s came in different cuts and fits – surely 501 is the style so shouldn’t have variations went my logic. Well, now Levi’s have decided to do a standard cut worldwide which makes perfect sense. The reason cited, according to Levi Strauss CEO John Anderson is that they believe straight-leg jeans are a global fashion trend and now is the right time to establish the 501 as an obvious choice for global consumers. I say, duh, isn’t that a bit obvious? But never mind, at least they’re doing it now. Let’s hope the fit is the same across mens and womens 501s. Please understand Mr Levi’s that some of us girls want what the boys have – a nice lazy-Sunday loose-but-not-falling-down fit.

To answer my ‘why are there different fits’ question, D has kindly weighed in with the following:
Okay, so the 501 is the model of the brand. The model was then adapted as trends changed, hence the different varieties of 501 over the years, with slight changes in cut: the 1947, ’55, ’63, ’67 etc. It’s similar to the way that Ford have the Fiesta model and give it facelifts to make it more appealing to changing tastes as time passes. The ’47s are quite slim, the ’55s a wider cut, the ’63s have a higher waist and the cut is somewhere between a ’47 and ’55 and the ’67s are very slim, and have a zip fly.

That told me then.