This is the season of the super-sweater and there are none more super than James Long’s exclusive new knits for Topman. Suitably texture-clashy in keeping with the trend for smooth-meets-hairy jumpers, these seven British-made knits arrive in store and online on Monday 12th November.
I love how they have been styled (by Bryan McMahon) on both boys and girls. Prices are £100 for a jumper and £120 for a cardigan.













I can kinda see myself in the white one. I have a romantic vision of myself going ice-skating then having a hot chocolate afterwards all while snuggled up in its snowy wool. Unfortunately that price-tag’s a tad hefty for me. Ah well, back to reality (by which I mean of course H&M).
When I first saw the images a while ago I was kind of disappointed – the ripped jeans, the styling etc is so *not* what I expect from the James Long brand. It’s not how his shows are styled, and those jeans… But now I’ve realised the James pieces really are just the knitwear (and I saw Joe’s jumper on Twitter) I’m a bit more intrigued. I may be tempted by the white fluffy number when they go online. Just really hope the quality is OK or I won’t hesitate to return it.
The pictures make the quality look pretty good but yeah, I guess £100 is a lot otherwise. Hmmm, or is it? everything is so expensive these days!!!
Fantastic! I want them both, maybe I’ll have to ask my mum to get her knitting needles out!
Yeah, they look really good in these photos but I’ve learned not trust photoshopped images styled on models… I saw some pictures of them on mannequins from the launch party and they didn’t look quite so good there, but Joe’s twitpic did look good.
£100 is pretty cheap for knitwear, which makes me worry about the quality. Even to knit a men’s jumper yourself usually costs £80+ just for the wool. I hadn’t realised all the jumpers cost the same – somewhere else I saw “prices start at £100″ so I assumed that was for the polka dot scarf, ha…