House of Holland: the dongle

This just appeared in my inbox:

Dear Disneyrollergirl,

If you want to get the latest House of Holland look – as seen on Pixie Geldof at the front row of his Autumn/Winter 2009 show – but are on a budget, then look no further than the exclusive limited edition House of Holland O2 Mobile Broadband dongle*. Referencing his collection, the dongle is decorated with polka dots and emblazoned with the House of Holland logo. Checking your email or surfing the web on the go has never been more fashionable! “Henry Holland is one of the most exciting designers in London and the perfect partner to help us add some style to our mobile broadband offering. Our customers have been telling us that they continually crave individuality and this delivers stand-out, personalisation and a bit of fun” said Peter Rampling, O2’s Marketing Director.

I expect we’re going to see even more hook-ups of this type as fashion companies seek funds from wherever they can find them. Is it wrong that I’d like the dongle much more if it came without the humungous logo?

(PS, the dongle will be available from 27 February 2009 at O2 stores and from

*UPDATE: For those who don’t know, this is a dongle. Susie Bubble had to explain it to me but I still don’t quite understand (sorry Susie). Why it is called a dongle, I really do not know.